Mobecom: Turning consumer behavior into brand loyalty
Neil Joseph, Founder and CEO of Mobecom, a global company delivering leading-edge customer engagement technology joins Enterprise Radio to discuss how they have turned consumer behavior into brand loyalty.
Listen to host Eric Dye & guest Neil Joseph discuss the following:
- Please tell the audience a bit about your background and how you came to lead the global technology firm, Mobecom?
- Companies who are serious about customer-engagement technology solutions are known to flock to your company, what is it about Mobecom that has resulted in such a trusted suite of solutions when it comes to customer behavior and brand loyalty?
- As a global company, Mobecom works with companies around the world – what is the one consistent need you find organisations must get their heads around when dealing with loyalty programs?
- You have recently made a number of successful strategic acquisitions over the past 18months, as CEO what is your advice for organisations who are looking to acquire a company or start-up?
- How do you maintain momentum as an organisation with so many moving parts? How do you prioritise your daily activities as a leader?
Neil Joseph (Bachelor of Commerce, Chartered Management Accountant) is the founder and CEO of Mobecom (previously CSB Engage) and drives the overall business development strategy, together with new product and technology development. He has extensive management, executive, financial and administrative experience spanning a wide range of industries including financial services, manufacturing, mail order, retail and loyalty. Neil completed a Bachelor of Commerce degree and is a qualified Cost and Management Accountant.
Neil is highly respected in the industry and has published a number of articles on loyalty marketing, as well as collaborated on White Papers with the Association for Data-driven Marketing and Advertising.Neil has been passionate about Customer Relationship Management and Loyalty for over 22 years with significant operational experience in mail order, big data and CRM.
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