Trust and Relationships in Advertising
Talia Arnold, Co-Founder and Head of Strategy at Exverus Media, a new breed of advertising agency that helps grow businesses that are improving people’s lives joins Enterprise Radio.
Listen to host Eric Dye & guest Talia Arnold discuss the following:
- What is unique about Exverus Media, what makes you call it the “new breed” of advertising agency?
- Who is your ideal client and why do they like working with you?
- Why is this the best way to spend your life right now?
- Tell me about a moment you learned from but would rather not have had.
- Tell me about your happiest moment in building this company.
Talia Arnold started her media career in college selling advertising space in the UC Berkeley campus newspaper to help pay off her tuition fees. After graduation, she spent 10 years climbing the ranks within traditional media companies working with brands like the San Francisco Chronicle, Hyundai-Kia, Dr Pepper and Corona developing marketing strategy across digital and traditional channels. After the birth of her son she wanted to break free of the industry norm of unrewarding 12 hour workdays. So in 2014 she co-founded a new breed of media agency, Exverus Media, whose mission is to market products that are improving people’s lives, and turn them into widely recognized brands.
Talia’s expertise in digital media and analytics helped convince over a dozen brands to partner with Exverus. Early on, Talia saw the need to invest in machine learning and AI software so Exverus’ clients could accurately measure the impact of their marketing campaigns. As Head of Strategy she’s helped lead the agency to 100% YOY successive growth and recent client wins include Walmart, Suja Juice and Bonobos. She is also a writer and speaker at industry conferences including OMMA, Digiday, and iMedia.
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