The First Shoe Shapers Invented By A Woman, For Women: Meet the Founder of Formé
Maureen Stockton, Founder and Inventor of Formé Comfort, the world’s first shoe shapers and stretchers specifically engineered for women’s shoes joins eCommerce Radio.
Listen to host Eric Dye & guest Maureen Stockton discuss the following:
- Can you tell us a bit more about what inspired you to invent this product?
- What makes Formé different from other shoe stretchers?
- Who is the Formé customer?
- As an inventor, what does your creative process look like and how did you bring this idea to life?
- What advice would you give to other entrepreneurs looking to start their own company?
Maureen Stockton is a Los Angeles native and UCLA graduate with a successful +30 year entrepreneurial track record. Her passion and career as an entrepreneurial inventor started at UCLA with her founding of the Undergraduate Entrepreneurs Association.
Following her graduation, her corporate career began in commercial real estate where she directed the marketing and leasing efforts of several premier office buildings in Chicago and Los Angeles. Next, she honed her marketing skills at JAKKS Pacific Inc., the publicly traded toy company, where she created innovative products and new retail merchandising techniques. Subsequently, Maureen created and launched a new category of children’s holiday decorating products under the Disney Princess and Barbie brands where she earned “Vendor of the Year” recognition from Toys “R” Us.
In 2015, Maureen founded Formé Comfort, a new consumer products company focused on addressing women’s desire for enhanced shoe comfort and improved shoe wardrobe maintenance. Maureen invented the first women’s high heel shaper and stretcher so that its unique and patented design can help women comfortably wear all the shoes in their closet. The company’s first product, the Formé Shoe Shaper, launched in 2018. Formé Comfort will ultimately offer a full line of products for women and men.
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