Jo Mousselli, Xtreme Lashes
After a decade in the nursing industry as a pediatric ICU registered nurse at Texas Children’s Hospital supporting mothers through their children’s illnesses, Jo Mousselli decided that she would seize an opportunity to develop an innovative product to make women look and feel effortlessly beautiful. With the tremendous help and support of her talented family, she founded the company Xtreme Lashes® and helped establish and define a new industry, semi-permanent eyelash extensions.
Using a holistic approach and the scientific method, she formulated a safe process for applying lashes, created thorough training programs, and tested ground-breaking products. Jo wanted to teach stylists a service they could add to their current beauty salon or medical spa menu or use to develop their own business. She also set out to empower the lives of consumers who used quality eyelash extensions by Xtreme Lashes® to boost their confidence, including their inner and outer beauty, every day.
Utilizing her nursing background, she set the standards in hygiene, safety and design to propel Xtreme Lashes® to become the global leader of eyelash extensions. In only five years, what started as a home-based family business has evolved into a corporation with over 50 corporate employees, international franchisees representing Xtreme Lashes® in 28 countries, and over 14,000 trained lash stylists practicing rewarding and profitable careers in the lash industry, including high-end salons like Macy’s Spas, Saks Fifth Avenue, Spa Nordstrom, and Elizabeth Arden Red Door Spas.
Recently, Jo’s son and CEO of Xtreme Lashes®, Maher Daoudi, has led Jo’s newest entrepreneurial venture – the opening of the flagship Xtreme Lashes Studio® on Market Street in The Woodlands, Texas.