François Vix, Founder and CEO of ISOCELL Nutra, the company behind GliSODin, which develops clinically studied nutritional supplements designed to support skin health, healthy aging and overall wellness from within joins Enterprise Fit Radio.
Listen to interview with host Eric Dye & guest François Vix discuss the following:
- What inspired you to establish GliSODin, and what did you see as the opportunity to connect antioxidant science with beauty and wellness?
- Scientific credibility is central to your brand. What should entrepreneurs look for when evaluating the research behind a health or wellness product, and how can they distinguish meaningful evidence from marketing hype?
- How do you explain complex science in a way consumers can understand without overstating what a product can deliver? What advice would you give founders facing that challenge?
- You’ve introduced the concept of BeautySpan. What does it mean, and how does it connect with the broader conversation about healthy longevity?
- For entrepreneurs building a business in beauty or wellness, what have you learned about balancing innovation with lasting customer trust—and what would you encourage them to do differently?
- What is one practical step a business owner can take this week to make their brand’s messaging more credible and useful to customers?
François Vix is the Founder & CEO of GliSODin and a 20+ year beauty-industry leader known for bringing skincare lines to global scale. His background spans strategic and international roles at L’Oréal, Lancôme, Biotherm, Neutrogena International (Los Angeles), and as Worldwide Leader of RoC in Paris. In 2001 he founded Laboratoires Isocell after identifying a stable, bio-active form of superoxide dismutase (SOD); following two years of clinical trials, he commercialized this antioxidant innovation. In 2007 he launched GliSODin Skin Nutrients, a professional line of nutricosmetics. Today, GliSODin (SOD) is available in 50+ countries with 40+ clinical trials supporting its benefits for health and skin.
Website: glisodin.com
Instagram: @glisodin_skin
Amazon: GliSODin Brand Store
LinkedIn: François Vix
Email: info@glisodinskin.com
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