Everyone needs a dentist at some point in their lives, and finding a trustworthy dentist located near you can be difficult. However, suppose dentists or orthodontists begin to manage and optimise their online presence. In that case, they can attract more clients and make it easy for the patients to find a dentist in their proximity.
To attract more clients online, SEO for dentists is important. Many SEO strategies can rank your dental business high on search engines and make it visible to several people looking to avail of dental services.
It is evident for most patients these days to turn to Google to acquire credible information by inserting keywords or phrases. For example, a patient may enter the phrase “dentists near me” to find a dental clinic near them. When the results pop up, the patient is likely to click and check out the initial few pages. Thus, if your page ranks high, there’s a high possibility of many patients looking at your website.
The main objective of SEO for your dental business is to create free traffic. Most search engines have mechanisms to analyse what pages are offering to the users. This is why the search engines place those pages on top, which they believe will provide valuable information to the internet users. If your website has effectively optimised SEO, the chances of your website appearing on the top of the search engine list increases.
If you want to set your practice apart from your competitors and rank your website high on Google and other search engines, you need to follow the below-given tips:
- Begin With Keyword Research
To rank high on Google or other search engines, you need to conduct an extensive keyword search. You can consider listing all the services your dental clinic offers like teeth cleaning, regular check-ups, filling, and more. Then, you must enter each of your service names individually into the keyword planner tool on the Google AdWords platform. This will help you find some of the most used keywords by the patients to find dental services.
- Optimize The Keywords
You must emphasize optimizing two types of pages:
- Business pages
- Your Website
A business page is where the details of your clinic, like its name, address, and location, are shown to the users. An optimised business page can prove highly beneficial to your practice as it holds the potential to attract many patients. Also, it is recommended to optimise your business to appear on Google maps.
When creating your website, you must focus on adding content with relevant keywords to your home and service pages so that clients can find you easily. Therefore, it is recommended to optimise all the content pages appearing on your website. Moreover, add relevant title tags, Meta descriptions, headers, etc., for better results.
- Citation and Links
Citations mean mentioning your dental practice’s address, name, and phone number. It is possible to achieve this by asking your existing patients to review your services on various platforms or on your website itself if there’s a section for it. Remember, you get citations from listing your business on industry-specific directories.
For more reach, you may consider linking your page to external websites. These are known as inbound links and are considered a strategic way of enhancing the credibility of your website and improving SEO ranking.
- Tracking
It is essential to track the success of your dental SEO efforts. You can check for the stats on your website to know how well your SEO plan is going. You must check the stats regularly to spot areas where you need to improve on your website.
