Benefits of WordPress: Create your own website hassle-free now!

Launching a new online business can get quite tedious if you are a beginner. Since, working with professional web designers requires an initial investment, starting out on your own and trying out your luck can be tempting. There’s no better option than WordPress when it comes to creating your website!

In this blog, we’ll tell you about all the benefits that WordPress offers to its users and how you can use them optimally to create a well-performing website. 

Before we begin, let’s understand what WordPress is.

What is WordPress?

WordPress is a free, open-source platform used for website development. It is a content management system, offering an exhaustive list of features that can be used to create one of the most user-friendly and attractive business websites. WordPress offers thousands of multipurpose WordPress themes.

It can be used to create several websites like a blog, e-commerce website, business website, portfolio website, e-learning website and more.

Since its inception in 2003, it has been the most popular and reliable blogging platform in the world. 

WordPress is used by 31.9% of websites today, which accounts for 59.4% market share of content management systems. It is also reported that bloggers post 70 million new posts and receive 47 million comments every month. 

With the expansion of digital and content marketing in the last 15 years, WordPress has managed to grow over its competitors like Blogger and Sharepoint. 

Today, learning WordPress Development can prove to be extremely lucrative for anyone, planning to launch an online business. 

Let’s now look at the benefits that WordPress has to offer for your business. 

7 Benefits Of WordPress For Your Business

1. Simple And Easy To Use

The simple and easy to use mechanism of WordPress is the key point that helped them grow over its competitors. Without having to master coding, WordPress offered a variety of features that could be used even if you were just a beginner!

WordPress offered its users an intuitive interface, where adding new pages, blogs or images could be done hassle-free on a regular basis. The simple technology greatly reduced the time spent in formatting.

Moreover, WordPress is also a powerful browser that can be used on any computer when connected to the internet.  

2. Attractive And Innovative Design Options

WordPress offers thousands of themes to choose from to design your website. It offers both paid and free versions of themes, the free ones being quite attractive too! You can customize and personalize your website as and when you like and provide a 100% unique experience to your users. 

WordPress also regularly keeps updating with the latest technology to stay relevant, meet the user’s needs and solve existing problems and glitches. 

As widely known, mobiles have been the greatest source of fetching traffic for business websites. The highly responsive design offered by WordPress runs flawlessly across all devices making it easier to reach potential customers on all channels. 

3. Expand Your Functionality With Plugins

Plugins are the backbone of WordPress. A plugin is a software add-on that is installed in a program to customize and enhance its functionality. 

A library of plugins with over 22000 plugins to choose from, most of which are free, WordPress lets you craft an entirely new look to your website, helping you keep up with ongoing trends. Here’s a list of the expected digital marketing trends in 2021.

Customization by adding a feature can be done within a couple of minutes just by installing a new plugin. You can add an event calendar, your social media feed, an image or video gallery or an SEO tool, depending on your needs. 

Reading through the reviews before installing any plugin on your website would be advised.

4. SEO Friendly

WordPress is a highly SEO Friendly website. It is the only site loved by all the search engines.

WordPress offers its users unique meta titles, meta descriptions and keywords for each page, post and image, allowing very precise search engine optimization. It also simplifies the use of H1, H2 and H3 header tags further enhancing SEO results.

It also supports plugins like SEO Ultimate, Platinum SEO Pack, Yoast WordPress SEO, All-In-One-SEO-Pack and more.

With such precision, your customers are bound to find your website online! Learning Search Engine Optimization techniques is one of the most important skills that one must possess before launching their business.

5. Efficient Content Management

WordPress works best for efficiently managing any kind of content, be it blog posts or media management. 

It offers you a wide range of blogging functionalities like tags, categories, headers, fonts, widgets, plugins and much more. It also adds the most recent and the most popular on other pages of your site helping you to extend your reach. Editing blogs on WordPress is as simple as editing on Microsoft Word. 

WordPress also easily manages your images, videos and other media. Its drag and drop function makes uploading quicker and easier. It also offers image editing tools, helping you enhance and improve the quality of your blogs. 

6. Minimum Coding

The content management system of WordPress reduces the coding needs to their minimum. 

It comes with an extensive variety of user-friendly tools that do not require any additional coding or advanced knowledge of the coding language. 

Users can easily create a new page, a blog post, manage content, save drafts, update existing blog posts and also plan future activities without the need for any additional software.

7. Can Have Multiple Users

WordPress allows multiple users to work on the same website conveniently. This feature can prove to be very essential for big organizations. 

Managers can easily assign different tasks and responsibilities to employees and assign access on different levels depending on the capabilities of the user. 

Hence, large organizational goals can be achieved faster with easy diversification of tasks, leading to the expansion of your business. 

To Summarize

Having read all the effective advantages that WordPress offers, it seems like the best option for launching your business website or e-commerce store. With the extensive list of features and a prominent online presence, WordPress can help you to easily connect with potential customers and take your business to another level in no time!

Building a great website is crucial to create an online presence. It creates a long-lasting first impression and boosts conversions. To be optimally able to market your business, over and above website development, taking a digital marketing course can be very helpful. 

What are you waiting for? Start creating your website today!

We hope you enjoyed reading this blog! Please leave your views in the comments section below.

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Karan Shah | Founder and CEO at IIDE 

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education. He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.