In a world where 80% of small, new businesses fail in their first year, it’s vital that you do everything that you can to improve your business’s reaction times.
When our world is becoming ever-smaller, it’s becoming more and more important to be able to react to the needs of your customers and clients, as well as your suppliers. When the internet and other forms of technology have made it easier to conduct work on the world stage, every business in the world is competing for the attention of a global audience, and if you react slowly to its needs, it can give your competition a step up.
So, without further ado, here are three ways to improve your business’s reaction times.
1 – Be Socially Engaged
In today’s digitally connected world, it’s important that your business has a strong presence on a range of social media platforms. Whether it’s Facebook or Instagram, social media allows you and your business to listen in to the conversations customers are having about around your product, and to respond to them – if need be. Social media, therefore, can be a great way of keeping track of the mood surrounding your product or service, and this therefore allows you to respond quickly to any negative social buzz.
2 – Become More Process-Driven
There are two kinds of business: there are those that rely solely on the talent of their employees, and then there are those that rely on the talent of their employees, but that also track, target and report back on their employees. By far, the second type of business is the most effective when it comes to responsivity.
To explain, if you know that there’s a problem with a particular aspect of your business pipeline and you operate under the second approach, you’ll be able to locate it efficiently, hopefully enabling you to fix the issue.
3 – Customised Customer Service
Customers don’t just want the same as everybody else anymore. Instead of a product or service straight off the factory line, they want something that’s personalised to them; in other words, bespoke.
This means, for example, that if a customer asks for a product delivering to them that day, a good business will offer an express service like that offered by TNT UK to ensure they actually get it. This small act of personalized customer service could have large positive repercussions, as the customer will likely spread the word on social media.
So there you have it: three simple ways to improve your business’s reaction times.