The power of PR with Beth McRae
Beth McRae, the President at The McRae Agency, a full-service PR, marketing and social media firm that was named the number one PR firm in Arizona in 2020 joins Enterprise Radio.
- You’re an experienced PR pro – how did you get into the business?
- What does public relations mean, exactly?
- What are some of the most effective ways for people to use PR?
- Can you give us a case study from one of your clients that illustrates a great use of PR?
- What are some tips for hiring a PR agent?
Tip: Write a press release on your business or product and send it to a handful of local journalists. While PR people are experts at this, anyone can do it.
Beth McRae is the President of The McRae Agency. Beth oversees The McRae Agency with 30-plus years in the public relations, social media and marketing industries. She specializes in strategic planning; news media, community and public relations; social media and online relations; and marketing communications in various industries, including retail, franchises, consumer products, and business-to-business industries.
Beth has secured coverage in news outlets such as Wall Street Journal, Washington Post, CNN, Better Homes & Gardens, USA Today, The Today Show, Consumer Reports, U.S. News & World Report, Los Angeles Times, This Old House, Robb Report, CNET, Parenting Magazine, Popular Mechanics, Self Magazine, MSNBC, Entrepreneur Magazine, HGTV, CNBC, and virtually every conceivable local, regional and national, traditional and online news organization out there.
She has worked with a variety of clients, including Google, Nextel/Sprint, Sunny Delight, Red Bull, CBRE, Piper Jaffray, Z Gallerie, Skanska and Cushman & Wakefield, including franchises such as Massage Envy and The Joint. Beth has received more than 45 awards for her public relations and marketing campaigns, including the Bank of America Enterprise Award.
She was recognized in the Business Journal “Who’s Who in Business” special report and has served as a board member for numerous non-profit organizations over the years. Beth is a graduate of LEAD, a leadership-training program, and is a member of the Junior League. She has worked with the Children’s Services Bureau to help develop a marketing program to educate the public on child abuse. She was one of the chairs for the Super Bowl fundraiser for Children’s Hospital, “Super Ball,” and is a graduate of Valley Leadership, a Phoenix-based leadership-training program. She won the Community Megastar Award for excellence in community service. She was named a 2011 Trendsetter for lifetime achievement in civic and charitable contributions.
She has served on boards ranging from the Arizona Humane Society and HomeBase Youth Services, to the American Heart Association and American Cancer Society. She is on the boards of Barry and Peggy Goldwater Foundation, Instant Signature, The EAT Community and NuCure Naturals. She has previously been appointed to the Governor’s Commission to Prevent Violence Against Women and is a founder of Las Palomas, a women’s group that has raised over $1 million for women’s and children’s charities. She is a graduate of the FBI Phoenix Citizens Academy. She is an editor/writer at Women of Wisdom Magazine.
Beth earned a Bachelor of Science in journalism, with an emphasis in public relations and advertising, and a Bachelor of Arts degree in marketing from Texas Christian University where she was a member of Kappa Kappa Gamma and Delta Sigma Pi. She received a master’s degree in business administration from the University of Phoenix.
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