January 17, 2012 at 10:00 am / by Mitch Joel
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The Lean Startup With Eric Ries
Welcome to episode #275 of Six Pixels Of Separation – The Twist Image Podcast. When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it changes the face of business as we know it. This evolution of business has given rise to a nation of startups. The challenge is that resources are still tight, they are being developed on razor sharp budgets and everyone is trying to figure out how to become the next Mark Zuckerburg or Steve Jobs. The reality is that most people will fail. Thankfully, many entrepreneurs have walked this path before, and they are sharing how to think and build a modern startup. One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries. In the past little while, Eric published his first book on the topic, The Lean Startup. Now, whether you’re starting a new business or thinking desperately about innovation within a bigger organization, the concepts that Eric talks about are fascinating. Enjoy the conversation…
Mitch Joel is President of Twist Image ‹ an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing best-seller. You can find him here: www.twistimage.com/blog.
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