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eCommerce Radio, EPN News, Sales / Marketing

Strategies for Running a Successful Amazon Business

Posted: July 13, 2021 at 4:43 pm   /   by   /   comments (0)

Lesley Hensell, a partner and Co-founder with Riverbend Consulting, which focuses on solving critical problems and offering effective growth strategies for sellers on Amazon and other e-commerce platforms joins eCommerce Radio.

Listen to host Eric Dye & guest Lesley Hensell discuss the following:

  1. Give us a little of the backstory on Riverbend Consulting, and how you got started?
  2. What is something every company or brand needs to know before trying to sell on Amazon?
  3. What are some of the biggest mistakes a brand or seller makes when trying to sell on Amazon?
  4. What are marketing strategies a business on Amazon should consider if trying to stand out from the competition?
  5. In your experience, what aspect of being an Amazon seller is the most underestimated?

SUMMARY: There are experts around the world who can help you successfully navigate the Amazon platform…make use of them!

Lesley Hensell is a partner and Co-founder with Riverbend Consulting, whose 50+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other ecommerce platforms. Lesley oversees Riverbend’s client services team. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running.

Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, bringing first-hand knowledge on what it takes to be successful on the channel. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.


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