New Spin on an Old Industry
Listen to host Eric Dye & guests Komal and Anoop Choong discuss the following:
- What is Zohr’s mission?
- What was your inspiration to form Zohr?
- What is the problem with the existing tire infrastructure?
- Is this a tire service for individuals or businesses?
- Where is the service available and how does it work?
Komal Choong, Co-Founder
Komal Choong is co-founder of Zohr. Komal is an entrepreneur with a rich history of engineering and automotive experience. A car enthusiast, Komal led the design and development of racecar subsystems for the Missouri S&T Formula SAE Racing Team. He also assisted in the design, development and testing of an all-new high performance, alternative-fuel IC engine for Power Solutions International. Komal previously founded and served as CTO of Spero, a wireless earphone system, and also served at SpaceX in the design, development and manufacturing of components for the Falcon Heavy rocket. Komal’s favorite car is the McLaren F1 circa 1992-1998 and his favorite place to drive is the Angeles Crest Highway just north of Los Angeles. A serious auto accident at the age of 19 opened Komal’s eyes to the importance of proper tire maintenance. Komal holds a BS in Mechanical Engineering from Missouri University of Science and Technology.
Anoop Choong, Co-Founder
Anoop Choong is co-founder of Zohr. A serial entrepreneur, Anoop previously founded Lux Auto Detailing, a full mobile auto detailing service. He also dealt used tires and wheels for a period and very quickly became familiar with determining the good from the bad, while researching how they could be recycled and reused. These endeavors would set the groundwork for Zohr’s eventual mobile tire service and replacement offerings. Anoop began his career working in his family’s restaurant business. Learning the ins and outs of the restaurant industry, Anoop would go on to manage all online presence including social media management, website upkeep, advertising, SEO, and catering event management. Anoop is a BMW enthusiast, specifically the E36 M3 models and aims to own every rare colored m3 possible of that era. Anoop studied Business Administration, Entrepreneurship, Accounting, and Marketing at the University of Missouri – Kansas City.
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