Kindred and Caesars Entertainment Sign Multi-State Agreements for Market Access

Making the news, Kindred Group recently signed a multi-state agreement with Caesars Entertainment. Under the agreement Caesars Entertainment will provide Kindred with market access to Indiana and Iowa – two states where online sports betting was recently legalized.

The agreement has a clause that could see Kindred and Caesars extending their partnership into additional states. Kindred will under the agreement, roll out online sports betting and gaming services for the casino operator in both states, however, it is subject to the passage of the applicable legislations and the parties obtaining all necessary gaming licenses.

The agreement grants Kindred, under its flagship Unibet brand, immediate access to pursue licensing in Indiana and Iowa over a ten-year period. Bringing Kindred’s presence in the United States to four states.

Unibet in four U.S. States

Indiana and Iowa are the third and fourth states, Kindred’s flagship brand, Unibet will enter since the legalization of online gaming by the Supreme Court. The other two states are New Jersey and Pennsylvania.

Kindred entered into a partnership deal with the Hard Rock Hotel and Casino Atlantic City where Unibet operates of the three mobile skins in September 2019. And a month later, in November, it signed an agreement with the Mohegan Sun Pocono to expanded into Pennsylvania to bring its total footprint to four states.

Midwest Plans

Kindred will work with Caesars’ Horseshoe Hammond Property in Indiana and Harrah’s Council Bluffs in Iowa to bring an unforgettable experience to their customers.

According to a statement from Kindred company representative, Manuel Stan SVP Kindred US, “We are thrilled to further extend our presence in the US together with one of the world’s most renowned and diversified casino entertainment provider.”

 “Caesars’ geographical spread in the US gives us a unique opportunity to build our footprint, with Indiana and Iowa next in line and potential other states lined up.”

The SVP Kindred US, also commented that they group share Caesars’s vision of providing exceptional experience to customers. 

“We also share Caesars’ vision to offer customers an unforgettable experience where every guest is treated like a Caesar.”

Thanks to Kindred’s leadership and experience in digital customer knowhow and data analytics capacity, players will be able to access a safe and unique online sports betting and gaming offering.

Christian Stuart, Executive Vice President for Caesars Entertainment, speaking on the new partnership with Kindred said, “As Caesars Entertainment continues to gain state approvals for legalized sports betting in the US, we look forward to adding Kindred to our list of sports betting partners in certain states.

Caesars can continue to operate its own sports betting offering under the Caesars Sports brand in these states.”

What now for Kindred?

A company statement reads that Kindred group will continue to invest in growing its US operations where market conditions support a sustainable business model

In line with this policy, Kindred has extended its partnership with Pala Interactive to include Indiana and Iowa, following a successful launch in Pennsylvania in November 2019.

Kindred hopes to deploy Pala Interactive’s Online Gaming Platform which includes a Player Account Management System, integration with sports betting provider Kambi, Pala Online Casino products, integration into third party casino content and marketing technology integrations to provide unbeatable experience for guests.

Learn more about the company

With over 20-year experience in the online sports betting and gaming industry, Kindred is one of the world’s leading online business operators with business across Europe, US and Australia, serving more than 26 million customers across 11 brands.

The company employs more than 1,600 people across 3 continents and several countries. It is listed on the Nasdaq Stockholm Large Cap as KIND-SDB.

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