Influencer marketing is an effective way of publishing content using social media to promote a service to audiences and attract them to that product. It’s creating thoughts and awareness to the audience that will make them convinced of purchasing your product. However, the challenge here is how to create that thought to the audience. You have to consider what your next steps will be in terms of designing remarkable content. We sat down with Roy Taylor, who dominates in the influencer marketing space. Listed below are the great ways he shares with us on how to push a great campaign.
Determine your intentions.
By determining what kind of audience’s attention you want to grab, you can fine tune your content. Roy lives by monitoring his business’ Key Performance Indicators (KPIs). The best suggested way to build up KPI’s for this particular method is by:
- Audience reach
- Result
- Views
- Engagement
- Click-throughs
- Increment in supporters
- Sales
- Chatbot subscribers
Strategically selecting your social media platforms.
In selecting your social media channels, you have to learn the effective ways in posting per channel. In simple words, your strategy in posting on Instagram might not be effective in the way you post in Facebook. Learn how to best communicate on each platform, and who the best people in that space are. Which leads us on how to finding and booking influencers for your business’ project.
Finding a credible and suitable influencer to be your brand ambassador.
Find a person with good profile in business industry to promote your service. When the audience sees a well respected influencer promoting your business, it raises your level of credibility. The person that is a good example to be an Influencer is the one that is having a broad knowledge in business, having many experiences in business industry. Work with someone who is consistently improving the content and process. It doesn’t mean that when you’re done posting your content, then it’s done. Far from it! You can always optimized by having your influencer promote your content on their channels for a larger reach in your brand. Going down this route, you can attract a bigger audience and it will further your posts to a broader network.
Track your analytics and outcomes.
By measuring outcomes from your social media campaigns, it will solidify whether the content is effective, the lead generation, and how much people engaged with it. This critical step will let you review what you have posted and learn new ways on how to improve your brand’s strategic online marketing.
