How to Build Events that Spark Change
Jennifer Collins, President & CEO of JDC Events, an award-winning event design company based in the Washington, D.C. area that positions corporate clients to strengthen their brand through strategic events joins Enterprise Radio.
Listen to host Eric Dye & guest Jennifer Collins discuss the following:
- What made you write your book?
- How can events be built so that they can effectively drive your message?
- Give me an example of how an event can cause some form of change.
- What is one of the most common misperceptions about designing events?
- How can listeners get a copy of the book?
Tip: Remember, events drive messages and it’s critical that you spend the time in the purpose phase identifying what you want to achieve with it. Without deciding on your goals, it’s a sure bet that it will most likely not produce what you need. Events are so incredibly powerful and impactful, but it’s the design of it that will spark the change.
Jennifer D. Collins, CMP, is President & CEO of JDC Events, an event design company that positions its clients to create impactful events that get results. She has built JDCEvents to deliver programs for corporate, government and nonprofit clients that strengthen stakeholder relations, build industry leaders and promote achievements through creative design, expert logistical coordination and leading event technology solutions.
Under her leadership, JDC Events has been ranked one of the top meeting and event planning companies in the Washington, D.C. region by the Washington Business Journal for 11 consecutive years. Collins also serves as leader in the business community, including as Vice Chair of the Board of Directors for the Women Presidents’ Educational Organization (WPEO); member of the Women Presidents’ Organization (WPO); and a member of the Women’s Enterprise Forum, an advisory group to the Women’s Business Enterprise National Council (WBENC).
Collins has earned the coveted industry designations of Certified Meeting Professional (CMP) and is a graduate of The American University in Washington, D.C. as well as the TUCK-WBENC Executive Education program at Dartmouth.
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