Give your business an edge with professional photography

Regardless of how advanced smartphones become, the photos they produce will never be good enough for a professional business. Creating photographs that bring out the best parts of your business is more than just pointing and shooting. Professional photographers have an expert’s eye for detail, using their knowledge of light and composition to create evocative images. 

High-quality business photography is useful for many purposes. The internet is a visual medium, and crisp, clear and appropriate pictures are vital for projecting the right image. That could mean professional headshots for your employees’ social media profiles and the staff section of your website, banner images that catch the eye of your customers, photos that showcase the quality and workmanship of your products and give customers the information they need, and many other uses. 

Where to find a photographer

Like any creative profession, photographers have to go where the work is, but the good news is that a good photographer can cover a wide variety of subjects and purposes. A wedding photographer in New York is also capable of taking business photos in London, LinkedIn headshots in Melbourne, and just about any kind of image anywhere around the world. The photographer you choose will be the one who best fits your company’s style. Browse portfolios and find a style that you think will match your business and talk to the person about your requirements. 

The benefits of high-quality photographs

Great photography isn’t always cheap but it is worth the time and money. High-resolution photographs shot by a professional give you the flexibility to zoom in on parts, crop pieces and use them in everything from social media posts to web images, print collateral and email outreach. A photo taken with an iPhone might look great on a five-inch screen, or even a laptop, but they don’t have the same versatility as ones created buy a professional. 

Another advantage of investing in the best photography is the professionalism it projects. We’ve all been on eBay and the listings we’re the most drawn to are the ones with the best photographs. The same is true of a business’s website. The better it looks, the more likely it is to attract viewers, leads and sales. Put simply, the better your images, the more trustworthy your website will be perceived as. Taking the time and money to bring in a trained photographer with an eye for colour, light and composition will ensure that your business is always putting its best face on show, something that can’t be said for iPhone photos or those taken by an amateur. 

The benefit of bringing in a professional

Professional photographs aren’t a matter of pointing and clicking. Lighting, composition and colours are all vital elements that a casual selfie clicker won’t think about before pushing the button. However, the importance goes well beyond those initial elements. Photographers bring a whole range of skills and a wealth of experience. They have all the right equipment – cameras and lights – and the behind the scenes retouching and editing skills that the amateur may not even consider. 

Professional photographers are also in the business of telling stories. They have a creative curiosity that helps them compose photographs that reach people. It might sound unimportant for a business to worry about the visual storytelling of their website images, but people are emotional creatures and connecting in a visceral, manner is important for engagement. 

Great photography isn’t always cheap but it is worth the time and money. High-resolution photographs shot by a professional give you the flexibility to zoom in on parts, crop pieces and use them in everything from social media posts to web images, print collateral and email outreach. A photo taken with an iPhone might look great on a five-inch screen, or even a laptop, but they don’t have the same versatility as ones created by a professional.

When you think about the time your paying for the photographer, you need to remember that you’re only seeing the tip of the iceberg. A lot of work in professional photography is involved in editing the photos. Most professional photographers use software like Adobe Lightroom or Skylum Luminar to help them get their edits done. But the time taken to do this is often a lot more than when they made the initial photoshoot!