Female entrepreneur gaining market share for differentiated brand

Rami Izadyar

Rami Izadyar, Brand and Marketing Director of Elleffe Design North America, which specializes in fine 18/10 stainless steel home décor with a unique expressive modern aesthetic, transforming the industrial eco-friendly into warm functional pieces of art joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Rami Izadyar discuss the following:

  • What is Elleffe?
  • What makes your brand different?
  • How do you appeal to retailers to carry you?
  • How are the products best used?
  • How did you enter US market & where is Elleffe sold?

Rami Izadyar, has been the Brand and Marketing Director for Elleffe Design North America for approximately 11 months. She’s responsible for consumer and B2B brand and marketing, as well as developing marketing strategies. She conducts research, targets market segmentation and identifies white space. Her passion for Elleffe Design comes from its various collections and its ability to take what many would consider to be industrial and cold, and turns them into pieces that express affection and warmth.

Elleffe Design

Website: www.elleffedesignnorthamerica.com

Follow Elleffe Design:
Facebook: https://www.facebook.com/elleffedna
Twitter: @elleffedesign_a

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