6 Marketing Tools Every CMO Should Know and Use

Let’s face it any CMO will tell you that marketing isn’t easy, especially if you’re a small/medium sized business without the big business capital. However the good news is that there are tools that you can use which allow you to minimise your time while maximizing your efficiency. With this in mind, here are 6 marketing tools every CMO should know about and probably use.

GetResponse

GetResponse is a complete solution for online marketing. When it comes to email marketing and automation it allows you to create valuable lists of prospects, partners, and customers which you can then use to market your products, services, and promotions to. It allows you to create entire email campaigns fast. It also gives you the opportunity to design great looking newsletters and beautiful forms. GetResponse also offers advanced marketing automation solutions for tracking users on your website, monitoring your shopping cart and helping recover abandoned ones. You can also create landing pages and conduct webinars directly within the platform. The beauty about GetResponse is their affordable prices and non-compromising quality and myriad of features/solutions for every digital marketer.

Google Drive

The best marketing campaigns (well the ones that deliver the best results anyhow) are those that are well planned and well executed. With Google Drive, planning, executing, and keeping track of your marketing campaign couldn’t be simpler. Tasks like creating spreadsheets and daily, weekly, monthly planners are freely available. What’s more, Google make it very easy for documents to be shared with other members of your team with an unlimited amount of users. To access all of this you do need to have a Google email account. However that’s a small price to pay for one of the best ‘free’ marketing tools available.

Prezi

If you’re looking for a way to make your marketing presentations visually stand out from the crowd then you may want to consider Prezi. Its software allows you to easily create eye catching designs using motion and zoom techniques to match your presentations with just a few clicks of the mouse. Again there are several pricing packages available starting at around $5.00 per month but they do offer a free 14 day ‘try before you buy‘ trial period.

Hootsuite

If you are managing more than one social media platform you really should be using Hootsuite. It is in effect a central area where you can control all your social media activity. It also allows you to schedule posts hours, days, and even weeks in advance and lets you choose exactly where you want them to go. This can be a real marketing time saver, especially if you’re trying to post on multiple social media accounts. There is a free option allowing up to 3 social media channels, so if you’re starting small, you’ve got nothing to lose.

Dropbox

As far as cloud services go, Dropbox is arguably one of the best file sharing and storage services around. It allows you to share videos, photos, and documents with team members, existing clients, and potential customers. Some of the main advantages it has are that:

  • It’s free to use (although you can pay for more storage if you wish)
  • It’s simple to use so it’s convenient.
  • It backs up any work so you never have to worry about losing it
  • It syncs in with a multitude of other devices so you can use it on your phone, tablet, or PC.
  • It has an easy recovery system so if anything is accidentally deleted, it can be restored.

WorkFlowMax

No one can handle a big project without an adequate a job management or online workflow solution. WFM is exceptionally handy in that regard, with streamlining virtually every vertical in your project operation. From invoicing tools to timesheets and time tracking to reports, this software provides a suite of tools that can help you monitor and organize everything. Price starts from $15 for a single user up to $199 for a 100 users which is in most cases more than enough.

So there you have it! 6 marketing tools that will make your life as a CMO or digital marketer a whole lot easier. If you aren’t already using these tools (or suitable alternatives) to help with your marketing exploits, then maybe it’s about time you did.

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