Creative Competency: Why to Make It Everyone’s Priority for Your Business

Podcast: Play in new window | Download (Duration: 16:16 — 22.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS | More

Natalie Nixon, the President of Figure 8 Thinking, a consulting firm that emboldens organizations to apply creativity for transformative business results joins Enterprise Radio. Her new book is “The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work”.

This episode of Enterprise Radio is working in conjunction with the Author Channel.

Listen to host Eric Dye & guest Natalie Nixon discuss the following:

1. What inspired you to write The Creativity Leap?
2. How do you define creativity?
3. Why do you say that: 1) these are days designed for creativity 2) creativity is the engine for innovation & 3) creativity is a productivity play?
4. What’s your response to people who say they’re not creative?
5. How can people become more creative?
6. Why should businesses care about creativity? What’s the business imperative/business ROI for creativity?

Natalie Nixon is President of Figure 8 Thinking, a consulting firm that emboldens organizations to apply creativity for transformative business results. A global speaker and regular contributor to Inc. on creativity and the future of work, she is also the editor of Strategic Design Thinking: Innovation in Products, Services, Experiences, and Beyond. She holds a PhD in Design Management from the University of Westminster in London and a BA in Anthropology and Africana Studies from Vassar College, and lives in her hometown of Philadelphia. Her new book is The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work (Berrett-Koehler; June 2020).

Website: Figure8Thinking.com

Social Media Links:
Facebook: https://facebook.com/natwnixon
LinkedIn: linkedin.com/in/natalienixonphd
Instagram: https://instagram.com/natwnixon

People also listened to this: Our Lonely COVID World: How Brands like Google, Twitch, and Sephora Are Filling the Void