Competing with Giants with Phuong Uyen Tran
Phương Uyên Trần who serves as Deputy CEO of Tan Hiep Phat (THP) group, Vietnam’s leading beverage company and author of the book Competing with Giants joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Author Channel.
Listen to host Eric Dye & guest Phương Uyên Trần discuss the following:
- What sets your company apart from the competition?
- What are some of the biggest lessons your parents have handed down to you?
- What are the most important values to have in a company?
- How was your family-owned business able to compete with an industry giant like Coca-Cola?
- How are Asian values different than Western one? How can successful companies take the best elements from each in order to drive their business and employees forward?
Tip: Understand your company’s core values, what your company stands for and what direction it is heading in. Why is this so important?
For the first time history, women in Vietnam and throughout Asia have the opportunity to pursue their dreams. Your dream might be to be a career woman, a stay-at-home mother, or someone who tries to juggle both. At a time when many young middle-class women have grown up in Vietnam and then studied abroad—or who have grown up abroad and then returned to Vietnam, Phương offers business insight and guidance to these global citizens. She is someone who will always be Vietnamese in her heart, but feels equally at home wherever she is in the world.
Drawing from this global perspective, Phương provides us with both a global and local mindset, a huge advantage in business today. She is helping women to throw off the shackles history has heaped on them and achieve their highest dreams.
Second-generation Asian businesswomen, Phương Uyên Trần, serves as Deputy CEO of Tan Hiep Phat (THP) group, a company started by her parents in 1994. Today, it is Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai plant, she is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phương is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter.
She is passionate about family-owned businesses, as well as women in business. She is keen to share her knowledge and regularly speaks about managing family-owned businesses at global conferences.
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