Enterprise Radio, EPN News, Sales / Marketing
Building a Start-up That Gets Acquired
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Matt Wasserlauf, former CEO and founder of the startup Broadband Enterprises (BBE) the Co-Founder of Torrential joins Enterprise Radio to discuss building a start-up that gets acquired.
Listen to host Eric Dye & guest Matt Wasserlauf discuss the following:
- Tell me about your background in Sales?
- You wrote a book titled “Start-up SOLD” which tells the amazing story of how you started, built and sold Broadband Enterprises (BBE). Can you tell us about how you started BBE without having raised the capital to build it?
- Apart from BBE, you also helped build and sell the mobile video company Torrential. How did you expertise in Sales drive the success and the eventual sale of the two companies.
- Your experience with BBE and Torrential was steeped in the buzzword topic of OTT. What exactly is OTT?
- What other critical steps are necessary to both build a company and sell it? What other advise do you have for people in similar positions?
Matt Wasserlauf is a pioneer in the digital media industry and credited as the visionary who revolutionized advertising forever by enticing television advertisers to invest their marketing dollars online. Matt is the Co-Founder of Torrential and former CEO of Broadband Enterprises (BBE), former VP of Sales at The FeedRoom, former Director of Sales for CBS. Start-up SOLD, both in Kindle and hard-copy, tells the amazing story of how Matt started, built and sold Broadband Enterprises (BBE).
Before striking out as an entrepreneur, Matt was the VP of Sales at The FeedRoom and worked as the Director of Sales for CBS.com, selling websites including The Late Show with David Letterman and Survivor. For more information on Matt, or to contact him for Consultation Services, see his LinkedIn Account here.
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