Young Turks Creating a Buzz in RTD Canned Cocktails
Sam Madani, the Co-founder and CEO of BOMANI Cold Buzz, an alcohol-infused cold brew and lifestyle brand disrupting the canned cocktail space joins Enterprise Radio.
This episode of Enterprise Radio is in association with the Beverage Industry Channel.
Listen to host Eric Dye & guest Sam Madani discuss the following:
- How did the idea for Bomani come about?
- What’s it like working so closely with 2 other co-founders?
- What have been some hurdles during your growth and how have you overcome them?
- How do you explain the versatility of the brand to consumers, social media, advertising, reviews, etc?
- What’s next for the brand?
Sam Madani is the co-founder and CEO of BOMANI Cold Buzz, an alcohol-infused cold brew and lifestyle brand disrupting the canned cocktail space. Born and raised in California to Iranian immigrants, Sam has witnessed the challenges his parents have overcome, as well as their successes, which have always been a source of motivation. This drive combined with his insatiable desire to learn has made him relentless in the pursuit of success.
After graduating from the University of Southern California, he moved to New York to work in investment banking. With long workdays leading into happy hour with colleagues or friends, he soon realized there was a glaring gap in the market for a delicious beverage that encompassed both natural caffeine and low-carb alcohol.
Returning often to the idea of creating a better-for-you alcoholic beverage alternative, Sam began to conduct research around the idea of marrying cold brew coffee and alcohol from sugar cane, two of the fastest growing categories in the beverage industry — later resigning from his full time job to pursue his vision of BOMANI Cold Buzz with his now business partners Amin Anjedani and Kai Drewry.
Launching BOMANI in March 2020, Sam and the BOMANI team are quickly redefining the RTD beverage space through the creation of an entirely new product category, defined by BOMANI’s top-quality ingredients, best-in-class flavor, and innovative branding.
As a natural-born leader and as charismatic as they come, Sam has enjoyed building meaningful relationships within the industry, which is evident in BOMANI’s immediate success. Throughout the development of BOMANI, he learned that his purpose in life is to find solutions for others that allow them to live passionately without sacrificing other aspects of their lives.
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