There comes a time in the life of every seller where they want to “scale” up their business and start selling more on Amazon. It makes sense. Amazon is one of the greatest places to sell goods online.
There are thousands of sales a minute and once you get started, it’s hard to stop yourself from seeing all of the opportunities for profit.
In this article, we are going to break down 5 smart ways that you can upgrade your e-commerce business to generate more sales on Amazon than you’ve ever had before.
1. Integrate Images & Videos
In the age of YouTube and Instagram, we live in a world dominated by visual marketing. Consumers are not interested in purchasing a product by reading a long and boring page of text, but they are much more interested in images and videos that present information in a visual way.
With this in mind, when selling on Amazon, integrating images and videos into your Amazon listings can be a fantastic way to increase your listing’s conversion rates – thus, generating more sales.
The idea is to use every single image slot on your listing with images that showcase the product that you are trying to sell from all the best angles.
Throwing in diagrams for the product will also provide useful information about the product in a way that is visually stimulating and engaging. No matter what images you end up using, it’s important to make sure that they are high-quality, fresh and defined.
No user wants to see a poor and blurry image of a product that they may be potentially interested in.
On the other hand, you can go above and beyond and incorporate videos into your listings showcasing the product, its uses and its advantages.
These videos should ideally be short, to-the-point and filmed with a decent camera that most mobile devices have these days.
When a consumer has to decide between two listings, one including a video showing off the product, and the other listing not including any videos, the consumer is sure to pick the listing that has a video that keeps them engaged and interested in the product.
Therefore, the less your listings depend on text the better.
2. Use Fulfilled By Amazon
Easily the most popular program that Amazon offers to their sellers is Fulfilled By Amazon – or FBA. How this works is that sellers send their inventory to Amazon warehouses, where Amazon stores and then ships the product once it is sold.
This program is incredibly useful for sellers as it allows them to save countless time and energy from handling their inventory, instead allowing them to focus their time and energy on improving their product sourcing and scaling their business.
Therefore, when you’re not worrying about packaging and shipping your products, then you can focus on other aspects of your business that will help boost sales and increase your profits.
3. Promote Yourself on Social Media
The final tip to generating increased sales on Amazon is to promote your e-commerce business on social media.
With over 2.65 billion people using social media all around the world in 2018, it’s no secret that we live in a time where social media has a deep impact on our lives.
To tap into the influence that social media has, it is definitely worth developing a social media strategy to promote your business.
Whether it’s doing daily posts on Instagram of your products, or running high-quality Facebook ads, having your own social media strategy is a sure way to drive a significant amount of traffic to your listings in order to generate sales quickly.
4. Listen To Feedback & Take Action
The whole point of running a business is to get your potential customer to purchase your products or services.
Therefore, feedback directly from the very people that you are trying to sell to, can provide an incredible insight into what they want, and what you need to do to generate more sales.
If a customer is unhappy about your customer service, then you undoubtedly know that your business needs to work on the way it interacts with potential and existing customers.
If a customer is happy with the quality of a product, then you know that you need to work on building your inventory upon products that meet customer standards.
If a user doesn’t feel that your product description provides enough information and detail, then you need to work on talking in-depth about your products.
At the end of the day, feedback is incredibly valuable because you are being told exactly what to do in order to have your customers have a great experience.
5. Have an Effective SEO Strategy
Similar to social media, search engine optimization (or SEO) is a powerful way to boost traffic to your site – except SEO is much more passive and search-engine focused.
How it works is that you would incorporate certain keywords or phrases that your target audience would put into search engines to find your product.
This means that your Amazon listings would rank higher both in Amazon itself and in Google. The most ideal places to put these keywords would be in your title and product descriptions in a way that ensures that the keywords are not overused while keeping the flow of the text.
Final Thoughts
Every single e-commerce business and entrepreneur wants to generate more sales than they have ever generated before, but many people are not aware of the tips and strategies required to be in that position.
Incorporating all five of these tips could do absolutely wonders for your e-commerce business. Social media and SEO will drive you plenty of traffic to your listings.
Your images and videos will ensure that social media traffic will be effectively converted into sales. Using FBA will ensure that you have the shipping capacity to reinvest your profits into expanding your inventory.
Finally, customer feedback will ensure that you know the steps to be taken in order to polish, improve and adapt your business to stay relevant and profitable.
