Why affiliate marketing is still an important outreach tool for brands
Stephanie Harris, the CEO of PartnerCentric, a performance marketing agency and affiliate marketing performance platform ControlSuite joins Enterprise Radio to discuss why affiliate marketing is still an important outreach tool for brands.
Listen to host Eric Dye & guest Stephanie Harris discuss the following:
- Explain exactly what affiliate, or performance marketing is for our business audience.
- Why would “bots” – fake traffic, be sent through an affiliate channel ?
- How do disagreements arise over estimated site traffic and why is that an issue for a company?
- What technologies are available to combat these issues?
- Do you see performance marketing as becoming more or less important to marketing professionals over time?
Stephanie Harris is the owner & CEO of PartnerCentric, the largest woman-owned performance marketing agency in the US. A veteran of the space, Stephanie got her start as an award-winning affiliate program manager, personally managing at one time some of the largest programs in the PartnerCentric portfolio today. As a working mom with four young kids, Stephanie’s passion for building a strong and supportive culture around work/life balance and the best work-from-anywhere career has led to one of the most sizeable 100% remote workforces in the performance space with close to 50 full-time team members.
Stephanie is a PerformanceIN Top 50 Industry Player two years in a row and has held multiple speaking and moderating engagements at industry conferences such as Affiliate Summit (East and West), CardCon and Capital One’s Women in Business Panel. Her writing has been featured in FeedFront magazine, PerformanceIN and numerous other publications, and you may hear her speak on trends in leadership, culture-building, and the future through social networks such as Forbes Agency Council and LinkedIn.
As the world’s largest fully remote performance marketing agency with Women’s Business Enterprise (WBE) certification, PartnerCentric is dedicated to progress in all that we do. We foster a company culture that encourages multidimensional growth for team members, our business, and our clients.
PartnerCentric serves some of the world’s leading brands in achieving performance marketing excellence and offers ControlSuite, a suite of industry-leading technology tools to solve industry challenges of traffic attribution and fraud while driving accountability and revenue performance.
People also listened to this: Pivoting a Business in Support of All Small Businesses