The media landscape is constantly evolving, and 2018 has seen its share of changes. Prepare for next year with our top predictions for digital media in 2019.
How well do you understand the media landscape?
Well, if you’re looking to take over and make a living with your brand, you need to understand the media landscape.
We’re in the midst of a media revolution, so learning the changes will better help you market to your consumers. There are several changes that you need to be aware of so that you can communicate more effectively and get the most of your business.
With this in mind, read the tips below so you can get the most out of your media marketing and communication.
Expect Brands to Keep Fighting For “Media Real Estate”
Right now, we’re kind of in the wild west of a new media landscape.
For years, ABC, NBC, and CBS were the TV giants, radio and record labels reigned supreme, and gatekeepers stepped up and controlled a lot of the deals and messages. Once the internet expanded, the gatekeepers became less important.
However, expect to see companies scramble to carve out their share of the industry. Netflix, Hulu, Amazon, and other companies are coming out with killer content to get more audience share.
We’re also seeing brands take more ownership over their property, rather than sending it out to third parties.
World Wrestling Entertainment (WWE) broke the mold with its WWE Network, ESPN is ramping up its ownership with ESPN+ and many other reputable brands are following suit. As a branding specialist, you need to find new and different ways to stay on top of your content ownership, so you can reach your consumers directly.
Product Placement Will Continue Defining the Media Landscape
Product placements are incredibly successful right now, so expect this trend to continue.
These placements are less intrusive than ads, which makes consumers more open to them. Since people are getting famous on YouTube and other forms of social media, brands are creating deals to capitalize on this attention.
For instance, companies like Adams Edge Marketing are at the forefront of helping businesses with their branding. A quick look at Adams Edge Marketing services page shows that these tools are effective in helping people grow their personal brands so that they can increase their notoriety as a whole.
Podcasting and Streaming Services Will Continue to Grow
With podcasting and video, you have the tools to reach your consumer directly.
Podcasts are more successful than ever, and essentially turn you into your own media company. You can also set up a YouTube channel to speak directly to the camera and send your message to the public.
If you’re planning to start a podcast or a Vlog, make sure you understand your core message and story. Learn the strategies that will help you ramp up your subscriptions.
Learn the Ins and Outs of Branding
When understanding the new media landscape, never lose sight of marketing principles.
The more you learn about marketing and branding, the more you will thrive in today’s landscape. Since there are so many consumers out there that you can reach, it’s important to continuously hone your skills and information.
Take the time to understand marketing so you can thrive as media continues to change. Browse through our site to learn more about business and marketing.
