What Great Brands Do with Denise Lee Yohn
Denise Lee Yohn, a leading authority on building and positioning exceptional brands including Sony, Frito-Lay, Burger King, and Oakley and author of What Great Brands Do joins Enterprise Radio. Joining also is Maria Elena Duron, who is also the founder of BRANDchat which is one of the top 10 Twitter chats in the world for business.
- Maria, how have come to know Denise?
- You’ve read her book! What stood out to you as something you would want more people to know?
- Denise, how did you develop the brand-as-business approach to brand-building?
- How is your approach different from traditional branding practices?
- Why is the brand-as-business approach more important now than ever before?
- Can you name a few companies that epitomize the brand-as-business approach, and why?
- Can you share an example of how your approach has produced real business results.
Denise Lee Yohn is an in-demand consultant and speaker with more than 25 years of experience helping organizations take their brands to new heights. She developed her innovative brand-building philosophy while working with such companies as Burger King, Frito-Lay, Land Rover, and Sony. An influential writer and speaker, Yohn has contributed to outlets including The New York Times, The Wall Street Journal, and the Harvard Business Review and she regularly delivers powerful speeches to business leaders around the country. She is the author of WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest. To learn more, please visit www.deniseleeyohn.com.
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