Unlimited Clients: How to Create a Reliable, Business-Development Engine
David Fields, Co-Founder of Ascendant Consulting, where he works with individual consultants and consulting firms across the globe that are eager to accelerate growth, increase profit and create lucrative, lifestyle-friendly practices joins Enterprise Radio.
- You talk a lot about Right-Side Up thinking. Could you explain what that is?
- One of the techniques in the book I appreciated is The Turn. Tell us when to use it and why it works.
- I was surprised to read that you don’t believe consultants should differentiate. Why is that?
- Popular self-help books all tell us to look inside to build our self confidence. You say that’s the wrong place to look. Why?
- You’ve claimed that many consultants who think they need to be in front of more prospects actually are misunderstanding their problem. Can you explain that a bit more?
- Tell us more about the Five Marketing Musts…
- I thought most consultants charged an hourly rate. You suggest that’s often not the best way to charge? How come?
- Are your tips only good for certain size consulting firms or do they apply to everyone?
- I liked the section called “Become the Obvious Choice.” If you had to sum that that section up in just a word or two for my listeners, what would that be?
Best-selling author and acclaimed speaker, consultant, and mentor David A. Fields works with individual consultants and consulting firms across the globe that are eager to accelerate growth, increase profit and create lucrative, lifestyle-friendly practices. He has guided consultancies ranging from one-person startups to the consulting divisions of some of the world’s largest companies.
David still advises corporate clients too. After climbing the ranks to become a partner at a prestigious consulting firm in Connecticut, David co-founded Ascendant Consulting, where he has attracted clients such as Abbott Laboratories, Church & Dwight, FMC, Warner Home Video, and many others.
He also leads the Ascendant Consortium, a unique, “general contractor” model in which David acts as both a client and consultant on the same project. The consortium now includes more than 150 consultants whose clients are a Who’s Who of the global business world. The Ascendant Consortium was a breakthrough for David professionally, and in this model high-dollar, high-margin projects are the norm.
David received his Bachelor’s and Master’s degrees from Carnegie Mellon. (Go plaid!) He is a hockey fanatic and eats egregious amounts of chocolate.