Three Sins of Selling: Don’t Make These Mistakes and Ruin Your Sale Intro

David Kurkjian, a 35-year sales veteran & author of his new book is 6X: Convert More Prospects to Customers joins Enterprise Radio.

This episode of Enterprise Radio is on association with the Author Channel.

Listento hostEric Dye & guest David Kurkjian discuss the following:

  1. How do you differentiate a product or service in a commoditized market?
  2. How do you elevate the value of your product or service?
  3. How do human beings make buying decisions?
  4. What are some of the technique’s you teach sales people to utilize in early stage selling conversations?

David Kurkjianis a 35-year sales veteran with success in companies such as Bellsouth and CareerBuilder. Educated as an engineer he discovered the secrets to sales success by exploring behavioral psychology and the science of human decision making. In 2012 he founded MasterMessaging to help clients increase their revenue by mastering the ability to elevate their value. He also enjoys running barefoot, biking, and spending time with his wife, four grown children, and seven grandkids. His new book is6X: Convert More Prospects to Customers.


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