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Advertising, Enterprise Radio, EPN News, Sales / Marketing

The role of programmatic advertising in publisher growth

Posted: April 18, 2020 at 2:16 pm   /   by   /   comments (0)

Colm Dolan, the Co-founder and CEO of Publift, a programmatic advertising technology company joins Enterprise Radio.

Listen to host Eric Dye & guest Colm Dolan discuss the following:

  1. How does programmatic advertising differ for publishers vs. brands?
  2. How did you identify the need to help publishers in programmatic advertisers?
  3. What do Publift’s potential and existing customers identify their pain points to be?
  4. How do publishers adapt with the end of third party cookies?
  5. What’s the biggest industry-wide challenge you’d like to see tackled?
  6. What should larger publishers do to better manage their sales?

Colm Dolan is the Co-founder and CEO of Publift, a programmatic advertising technology company. A former Google exec, with over 10 years of ad tech experience, helps take care of publishers advertising revenue so they can focus on what really matters – creating and delivering high-quality content.

Website: https://publift.com

Social Media Links:
Facebook: facebook.com/publiftmedia
Twitter: twitter.com/publiftmedia
Instagram: instagram.com/publiftmedia
Linkedin: linkedin.com/company/publift


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