The PMV Tool, an online tool to determine pre-money valuation

Accomplished entrepreneur and start-up enthusiast Kara Forney has turned her business know-how and experience into a new product, The PMV Tool, designed to assist fellow entrepreneurs and investors with the challenging process of determining a company’s pre-money valuation.

Listen to host Eric Dye & guest Kara Forney discuss the following:

  • What service does The PMV Tool provide, and to whom?
  • What motivated you to develop a product like The PMV Tool?
  • How will entrepreneurs benefit from using this online tool vs. existing methods to determine pre-money valuation?
  • When will The PMV Tool be available?
  • How can entrepreneurs get a sneak peek at the tool and provide their input and suggestions?

Duration: 8:18

Kara founded The Bump Media, Inc. in 2003 as a direct result of a glaring need in the marketplace and the desire to simplify the maternity maze and directly connect soon-to-be moms with their local product and service providers.  Under Kara’s vision and leadership, The Bump Media grew from one local guide in Phoenix, Arizona to 12 city resource guides across the country including New York and Los Angeles, while developing online vehicle and partnering with leading industry experts to become the go-to local resource for new and expectant moms. Wall Street soon took notice, and in February 2008 The Bump Media was purchased by The Knot, Inc. as a part of The Knot’s strategy to expand into additional life-stages.

After three years of leading The Bump division within The Knot Corporation, Kara partnered with fellow entrepreneurs Paul Jackson (Dynamic Labs, Integrus Capital) and Alan Lobock ( to focus on the world of entrepreneurship and start-up capital.  The product of this new venture, called The PMV Tool (beta), is a sophisticated cloud-based pre-money valuation system that combines the top valuation methodologies used by investors today with relevant industry comparison models and state-of-the-art proprietary technology. Currently in development, the tool is scheduled to launch in the fall and is currently in beta.

With a B.S. in marketing from the University of Arizona and an MBA from Thunderbird, The American Graduate School of International Management, Kara has 20 years in the sales, marketing, and advertising field. She honed her sales skills out of college as an account executive for IBM, and after graduate school moved on to be the Director of Marketing at The Del Webb Corporation as well as running her own marketing consulting company, KF Marketing Partners, before launching The Bump Media, Inc. in 2003.

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