The Key Ingredient for PPC Success

Francisco Lacayo, Vice President of Partnerships at White Shark Media, a White Label PPC agency with over 10 years of experience in managing Google and Microsoft campaigns, and has developed sales enablement tools that accelerate the PPC sales process joins Enterprise Radio.

Listen to host Eric Dye & guest Francisco Lacayo discuss the following:

  1. What is White Shark Media’s experience with PPCC?
  2. How did the company decide to move forward with technology?
  3. What is the key ingredient for PPC success?
  4. What are WSM’s plans for the upcoming years?
  5. What would you recommend to other agencies trying to offer PPC services?

Francisco Lacayo is responsible for the company’s growth strategy, market expansion, and overseeing White Shark Media’s partner program.

Francisco has worked in the Digital Marketing industry for 13 years, leading different projects involving customer experience, product development, and product innovation. With his behavioral economics background, Francisco has also developed several programs focused on client centricity, consumer behavior, and digital transformation.


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