Revolutionizing the Insect Bite Relief Industry
Kelley Higney, the Founder & CEO of Bug Bite Thing, a suction tool that removes insect saliva/venom from under the skin and effectively alleviates the discomfort, stinging, itching, and swelling caused by insect bites and stings joins Enterprise Radio.
- Can you please provide us with some background on what inspired you to start your company, Bug Bite Thing.
- What is Bug Bite Thing and how is it different from other insect bite relief products on the market?
- What was your strategy for bringing the product to market?
- What were the biggest challenges you faced when you started your business? How did you overcome them?
- How is your business doing today?
Tip: If you are at the early stages of starting your company and you are not getting the response that you are seeking, don’t give up. Focus on creating a market demand for your product. Also, starting small and focusing on steady growth can lead to a very successful business. Don’t worry about trying to become a multi-million dollar business overnight.
Kelley Higney is the founder and CEO of Bug Bite Thing. Kelley grew up in San Diego, California, and worked with her mother, Ellen McAlister, on the family’s international export and distribution business, A.C. Kerman, for 15 years before starting Bug Bite Thing.
In 2016, Kelley and her family relocated to South Florida. Kelley was unprepared for how mosquitoes would impact her family’s quality of life. Her daughter suffered from constant mosquito bites. After many failed attempts using creams and trying home remedies, Kelley discovered a little-known tool that uses suction to help remove insect saliva/venom from under the skin. Kelley was amazed to find that the product worked and also offered instant relief.
Since creating Bug Bite Thing in 2017, Kelley has been a “mom on a mission.” She is passionate about increasing awareness on the thousands of chemicals approved for use in personal care products used on children in the United States. The company gained nationwide recognition in October 2019 when Kelley and her mother appeared on ABC’s hit show, ‘Shark Tank.’ All the Sharks were biting with offers to invest in the business, but it was Lori Greiner’s ‘Golden Ticket’ offer that secured the partnership.
Bug Bite Thing is Amazon’s #1 selling product for insect bite relief with more than 30,000 positive reviews. She hopes to inspire other mompreneurs to seek innovative and chemical-free solutions to common problems and to start their own businesses.
Kelley is a member of the Forbes Business Council, named ‘Female Entrepreneur of the Year for Consumer Products’ by the Stevie Awards for Women in Business in 2020, Best in Biz Awards 2020 ‘Executive of the Year’ in the Small Business category and is active within the South Florida business community. She resides in South Florida with her husband, Richard, and their daughters, Leah and Lilly.
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