The Better Bean Company, built up from farmers markets to national distribution
- Why did you decide to start a bean company of all things?
- What were some key insights and decision points in your business?
- How have you grown so quickly from a concept to weekly staple in thousands of homes?
- How do you integrate sustainability into your business model?
- Any tips on financing a business?
Hannah Kullberg, affectionately known as the Bean Queen, is co-founder of The Better Bean Company along with her father Keith Kullberg. Together they have grown their natural foods company from famers markets to national distribution. Pioneering a new grocery category, Better Beans are the first fresh, ready to eat beans sold refrigerated in a format similar to fresh hummus. Their artisan, small-batch beans are made with premium ingredients primarily sourced from the northwest. Riding the wave of food consciousness, Better Beans are also vegan, gluten-free, lower-sodium and non-GMO verified.
Hannah attended Vassar College where she studied food systems. She also worked on an Organic CSA Farm and was a voting member of the Portland Multnomah Food Policy Council. Bringing her sustainability values to the company, She believes in the power of business to effect change. To this point, Better Bean recently gained its Benefit Corporation status to officiate the company’s values-based, stakeholder approach to business. Hannah is grateful that she can wake up everyday and make an impact on our food system and people’s lives.
With three years of non-stop work under her belt she now advises other start-up natural foods companies and is an expert advisor with the Good Food Web. She is a good listener, a systems thinker and knows what questions to ask.
[box_blue]Note: If you would like to listen to a podcast right away you can hear a sample by clicking on the “play” button on our podcasts page. If you would like to play your podcast later or take it on the road, you will first need to subscribe to and download the podcast using the subscription software on your computer, such as itunes. Then you will have to transfer the podcast file to your portable media device. We recommend the following subscription software for the best user experience: