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Talking Search Engine Marketing

Posted: August 31, 2011 at 1:47 pm   /   by   /   comments (1)

Talking Search Engine Marketing

Allen Jordan, Managing Partner of The FarPoint Alliance –an innovative, results-orientated marketing technology expert with more than twenty-five years of proven experience joins Enterprise Radio.

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Allen Jordan — Search Marketing, Social Media Marketing and Online Reputation Management Expert
As Managing Director of the Farpoint Alliance he works with small business owners to focus their Search Marketing, Social Media Marketing and Online Reputation Management campaigns. Search Marketing is often referred to as Online Marketing, Internet Marketing or Digital Marketing. It’s a broad term that encompasses a complete online marketing strategy using search engines as its focal point and includes aspects of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The goal of search marketing is to successfully promote websites by increasing their visibility in search engine result pages.

Your Online Reputation is the Internet “chatter” that appears across multiple online platforms. These platforms include search engines (Google, Bing, Yahoo, etc.), RSS feeds, social media (Twitter, Facebook, Linkedin, YouTube etc.), bookmarking (Digg, Delicious, Reddit etc.) and customer review sites (Angie’s List, Yelp etc.). Allen has worked directly for several notable customer products, financial services and consulting companies such as Union Carbide, Beneficial Financial, Gartner Group, Sony and UBS among others.

Since the early 90’s, Allen Jordan has been exclusively involved in Internet and Intranet design focusing on marketing and content management systems. His Internet expertise has led to interviews by multiple media outlets such as CNET, MSNBC, New York Times and New Jersey Star-Ledger.

His credentials include:

• M.B.A. in Information Technology from the New York Institute of Technology
• Executive M.B.A. in Sales and Marketing from Columbia University
• Masters Certificate in Internet Marketing from the University of San Francisco
• Plus additional certifications in Search Engine Optimization, Reputation Management,
eMarketing, Professional Internet Marketing
• Certified Ethical Hacker

Host Eric Dye & Guest Allen Jordan discuss:

1.  What is search marketing?
2.  Does search marketing really work?
3. How has search marketing influenced the marketing process?
4.  How important is being in the top ten of search engines?
5.  Can search marketing make a small business more competitive?
6.  What is the biggest challenge in search marketing?


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