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Enterprise Radio, EPN News, Exclusive Interviews, Sales / Marketing

Small businesses need to ignore the idea of brand building with Steve Gumm

steve gumm
Posted: February 21, 2014 at 8:50 am   /   by   /   comments (0)

steve gumm

Steve Gumm, serial entrepreneur and currently the founder of a new start-up, Drop In Local, where he’s focused on championing the people and passion behind small, local businesses joins Enterprise Radio.

Listen to interview with host Eric Dye & guest Steve Gumm discuss the following:

  • How can small businesses compete when they lack the capital and reach of big box/national brands?
  • Why do you think so many small businesses fail every year?
  • How does a small business create a compelling story that quickly connects with the local market and local consumers?
  • We’ve heard all about branding, brand building and so forth.  You tell small businesses to ignore the idea of brand building. Why?
  • What are the biggest obstacles to small business success today in your opinion?

Duration: 15:12

Steve Gumm is a nationally recognized strategic marketer and speaker.  Steve’s passion is helping small, local businesses connect on a deeper level with the markets they serve through video marketing and video SEO strategies.

His current business, Drop In Local, offers a strategic mix of video marketing, SEO and local deals to help small businesses thrive in this competitive, digital world.

drop in local


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