Podcast: Play in new window | Download (Duration: 12:44 — 11.7MB) | Embed
Subscribe: Apple Podcasts | Spotify | iHeartRadio | Email | TuneIn | RSS | More
Diego Ávalos, Vice President of Content for Netflix in Spain, Portugal, and the Nordics joins Enterprise Radio. As a key figure in one of the world’s premier streaming giants, Diego will share insights into his pivotal role at Netflix.
Listen to host Eric Dye & guest Diego Ávalos discuss the following:
- With a background in leading Yahoo’s business and content development for the Hispanic market and now at Netflix, how have you seen the digital age transform storytelling, and where do you think it’s headed next?
- Over the past few years, we’ve seen a surge in international content gaining global attention. In your opinion, what are the key elements or themes that have made shows like ‘Money Heist’ so successful?
- Having been at the forefront of championing diversity in content, how do you ensure a balance between cultural authenticity and global appeal in the projects you green-light?
- Your involvement with associations like CIMA and DAMA reflects your commitment to promoting diversity in projects. How do these partnerships shape or influence the content strategy at Netflix, particularly for the regions you oversee?
- Looking back, what have been some pivotal moments or key learnings in your career that you believe have contributed significantly to your current position?
Diego Ávalos, Vice President of Content for Netflix in Spain, Portugal, and the Nordics
Diego Ávalos has led content direction and strategy at Netflix for over nine years, currently as vice president originals for Spain, Portugal, and Nordics. He has a strong track record of helping content providers excel in international markets by emphasizing what makes local productions resonate on a global scale. With a focus on non-English language content, Ávalos has helped Netflix expand its audience and grow its market share in the Europe, Latin America, Middle East, and Africa regions.
During his tenure, Diego Ávalos has seen the company grow from less than fifty million subscribers to over 238 million today. He was part of the global launch of the service, and has helped expand its Latin America, Europe, Middle East, and Africa operations. Ávalos moved to Madrid from Los Angeles to open Netflix’s first European dedicated soundstages and post production facilities in Tres Cantos, Madrid, where he’s responsible for consolidating and streamlining operations, as well as overseeing content development and acquisition for Spain, Portugal, and the Nordics. Diego oversaw the production of Netflix’s first original Spanish-language Netflix series, Club de Cuervos (Club of Crows), in 2015, which launched Netflix’s non-English language series and film divisions. Diego Ávalos has worked on a variety of globally renowned programs and films including the acquisition and expansion of the series Money Heist (Casa de Papel), along with Through My Window (A traves de mi Ventana), The Girl of the Snow (La Chica de Nieve), I Am Georgina (Soy Georgina) and Troll.
Prior to joining Netflix, Ávalos led business and content development at Yahoo for the Hispanic and Latin American markets. He’s a strong proponent of advancing homegrown talent and content in Spain, believing that the country offers opportunities for unique cultural content and perspectives that will appeal to a broader, global audience. His dedication to promoting diverse Spanish content has also led him to work with associations including CIMA (the Association of Women Filmmakers and Audiovisual Media) and DAMA (the entity for Copyright in Audiovisual Media-Administration).
He’s a board member of Building Baja’s Future and Fundación FAD Juventud. Ávalos is a graduate of Santa Clara University and earned an MBA from the Kellogg School of Management at Northwestern University.
Website: https://www.diegoavalos.com
Social Media Links:
Linkedin: https://www.linkedin.com/in/diegoavalos
Twitter: https://twitter.com/leggodiego
People also listened to this: Business Coaching for the Modern Executive
