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Social Media Marketing Educator Sabrina Kizzie is a digital marketing specialist and blogger who pens the popular SabrinaOnFood.com blog joins Enterprise Radio to discuss five best practices that travel brands should adopt.
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Listen to host Eric Dye & guest Sabrina Kizzie discuss the following:
- Online platforms such as Trip Advisor and Yelp aren’t just for reviews, but they also seem to be central place to engage customers. What should travel companies be doing to take advantage of this?
- What is one way brands may leverage Instagram to promote their hotel, destination or restaurant?
- These days there are hashtags for everything. It seems that most hashtags have already been used up! How do you recommend brands manage that and also use a hashtag that best suits them?
- Influencers have grown in popularity over the years, particularly how and when brands engage and activate them. Can you tell us about what you are seeing in regards to influencer programs and how and where brands are using them?
- What’s one tip or suggestion you have for travel brands that wish to engage with audiences online?
Sabrina Kizzie, is an instructor at the City University of New York Baruch College – Division of Continuing and Professional Studies. Sabrina Kizzie achieved notoriety after being named one of the 25 Most Influential Women for 2014 by the Bronx Times.
Sabrina received both a Master of Public Administration and Bachelor of Science in Marketing from Long Island University, and is currently pursuing a Ph. D. at Capella University. Sabrina has more than 15 years of marketing experience and is recognized as a marketing expert, author and speaker.
Learn more about Sabrina Kizzie at socialmediaglamour.com or her food blog sabrinaonfood.com.
Website: www.socialmediaglamour.com
