Your presentation sets the tone for how people perceive the product and how they feel about using it. When launching a new product, a presentation design company will:
- Open with an Icebreaker
- Highlight the benefits of using the product, i.e. its value.
- Get people excited about the product
- Know the problem solution
- Engage by telling a story
- Encourage sales through trust
Before launch day, there are also pre-launch tasks you cannot skip past. These tips will prepare you ahead of your presentation and explain quickly how to show off your products.
1. Start A Pre-Launch Campaign
This is good practice before your product launch presentation. A social media campaign will help secure a captive audience for launch day.
First, let friends and family know about your upcoming product launch. It’s more powerful than you may appreciate for product awareness.
According to G2, the world’s most trusted site for software review sites for Fortune 500 firms:
“56% of global survey respondents cite friends and family recommendations as sources of new product awareness.”
It’s time to spread the word about your upcoming launch. Also, try Facebook ads and AdWords if budget allows. Here’s how.
- Post about your new product or service and include a link back to your landing page so people can learn more about launch day. Try using hashtags like #productlaunch and #YOURBRAND.
- Identify your target audience and message them on social media.
- Get video clips of people actually using the product you’re selling.
- What do you want people to know about your product and its launch? What is its value proposition?
- Any special offers or bonuses for early adopters? Mention those as well (but don’t overdo it).
2. Is Your Presentation Design Ready?
A presentation design company creates highly appealing visuals for presentations. This helps potential customers at your launch feel confident about the growth of your new product.
Get some basic design aspects right for your slides:
- Add your logo to every slide.
- Incorporate your product’s or company’s colours into the logo and slides.
- Try to use light, calm colours in your slides rather than bold ones.
- Use professional images that show off your product, not pictures of you or your team.
- Be concise as well as informative in the pitch deck slides.
Don’t overdo the slides. Your product launch must allow for questions from your audience, albeit in an online chat or at the event venue. If your live streaming event will last an hour, you’ll need to make it clear if questions follow that hour or if you’ll be staggering breaks for queries.
3. Practice To Avoid Reading From A Script
Make sure that the audience stays engaged. One common mistake is reading straight off the screen or from a script.
This can feel robotic and make it seem like you’re not fully invested. Instead of reading verbatim from your slides or script, practice speaking naturally about them so that it feels fluid when presenting your product launch to an audience.
As a pre-launch exercise, try practicing in front of a mirror so you can see how your body language looks while presenting this material.
Here are 4 mistakes to avoid during your product launch.
4. It’s Launch Day! Your Product Launch Presentation Checklist
The day of your product launch is almost here. So, be clear on all these points before you start the live stream or event speech. If not, consider delaying your launch, as these are crucial to the first impressions gained by your audience.
- Personalize your pitch by telling the audience something about you, but don’t make it too long or self-serving.
- Describe your product. Mention how it works and what makes it special or valuable. Include photos to make the slide more visually appealing. Show those product usage video clips.
- Your product’s features and benefits sell it. Explain to your audience how these elements work together and why they’d benefit by using them.
- Support your marketing efforts. Do you have blog posts or demos to address the needs of potential customers?
- Have you performed market research to back up the viability of this solution and where it fits in the marketplace? Show you know who would use this product (and what for). This proves that you understand its place within a larger context
- You can make your product stand out by designing a stunning new look for it and explain why you chose that style.
- You must make sure that its price is justified. Explain how the price brings value and how it compares to competitors.
- If this is an existing business, provide information about its past revenues, success stories and any press coverage.
- Are you prepared to respond to queries that can throw you? Examples are ““I wish a product had this capability…” or “Why do most products fall short in this way, and what sets yours apart?”
