Know your Why: A Founder’s Pathway to Resilience
Ludwina Dautovic, CEO and Founder of The Room Xchange, an online marketplace that connects busy, time-poor households with a spare bedroom, with guests who provide two hours of help around the house each day in ‘Xchange’ for food and accommodation joins eCommerce Radio to talk about the importance of knowing your why.
- How have you maintained focus on the core purpose of The Room Xchange?
- You call yourself a Social Impact. Can you explain what that means?
- How do you keep your messaging clear across all your marketing channels?
- As a CEO founder, what do you do when the daily grind gets you down?
- What drives you?
Ludwina Dautovic is the Founder and CEO of The Room Xchange, an online marketplace that connects busy, time-poor households with a spare room who are in need of household support, with guests who provide two hours of help around the house each day in Xchange for food and accommodation. It’s win-win and it’s changing the way people live.
Ludwina, from Melbourne Australia, has been a successful entrepreneur for 24 years. She started her journey in 1995 producing and presenting television for cable TV. She also produced innovative and creative video content for businesses in the retail & service industries and was commissioned to produce media training for schools across Australia.
As the digital era arose, she was all in. Ludwina was one of the first B2B podcasters and interviewed the CEO’s of major corporations worldwide. She wrote and self-published her first book titled ‘It’s That Easy – Online Marketing 3.0’. She then combined her technological expertise and business experience to provide advisory services to businesses developing their brand online.
Today, Ludwina is a keen investor in emerging and innovative technologies and is passionate about disruptive market leadership.
In her role as founder and CEO of The Room Xchange, she has successfully completed her first capital raise and is now embarking on her second with the aim of leading the company towards a global market.
Ludwina believes that resilience and being clear about your ‘why’ is what keeps you moving forward as a founder and CEO.
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