How to Succeed in Uncertain Times

Warren Coughlin who guides entrepreneurs in building what he calls A Business That Matters joins Enterprise Radio. He’s been doing that since 2002 with clients experiencing 8 figure exists, 7 figure salaries and enjoying positive impacts.

Listen to host Eric Dye & guest Warren Coughlin discuss the following:

  1. You talk about building a Business That Matters. That’s an interesting term. Can you describe what that is?
  2. That sounds like an admirable objective for an entrepreneur. But how does someone know if their Business Matters? What has to be in place?
  3. How do they get there, especially in times as uncertain as the ones we are in?
  4. People are busy. Especially with COVID. How do they go about doing that?
  5. I’ve heard that saying that Culture eats strategy. Yet you’re promoting strategy. Do you disagree with that statement or how do you reconcile it?

Warren Coughlin helps principled entrepreneurs build a Business That Matters.  That is one that delivers to you, the owner, attractive profits and a fulfilling lifestyle while also creating positive impacts on customers, team and the larger community.  In other words, it is one that helps make the world – or just your corner of it – a better place.

This requires a combination of solid business skills and disciplines guided by deeply held values.

He’s been helping entrepreneurs do this since 2002.  They have experienced everything from 8 figure exits, to 7 figure salaries, from rapid expansion to minimized operational work because of the development of great leaders and high performance values-driven cultures.

Warren is the creator of The Business That Matters Playbook, a tool that automates and eases the strategic planning process so the entrepreneur and the team know exactly what to do and when.

Warren’s also a recovering lawyer, a serial entrepreneur, college professor, actor, theater director and Dad to a wonderful daughter who constantly challenges him to be a better person.


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