Tech-preneur Fardad Zabetian Breaks Down the Language Barrier for Global Business by Reinventing Multilanguage Meeting Technology
Fardad Zabetian, the CEO of KUDO, a web-based video conference platform with real-time language interpretation joins Enterprise Radio.
Listen to host Eric Dye & guest Fardad Zabetian discuss the following:
- Why is language communication a friction point that keeps businesses from expanding globally?
- What is your background in multilingual meetings, specifically large global summits, working with world leaders?
- I understand that the world of interpreters is a very incredible and interesting one. Tell us how interpreters have worked in the past and how technologizing this has contributed to global business?
- What was your inspiration to build KUDO; how does it work?
- What makes KUDO completely unique with no competitors?
Fardad Zabetian, CEO and co-founder of KUDO, Inc., has spent a lifetime finding new ways to break language barriers between businesses worldwide, his most recent efforts have disrupted how interpretation is used in global business. He has hatched five companies, two before the age of 24, and two of which were named by the Daily Deal Flow as “fastest growing businesses in America.”
All of these experiences have resulted in a wide network of global clients ranging from government executives to the heads of legendary institutions.
After building conferencing systems in Europe and the Middle East for years prior, Zabetian established Media Vision in 2002 in San Francisco which provided conferencing hardware and language interpretation equipment. The company quickly grew selling cutting edge services for cities throughout the United States. In less than four years, their work attracted a storied client who requested a makeover of their conference centers and general assembly hall in New York City.
For the next 18 years, Zabetian built teams of talent who outfitted conference centers and built language translation studios in the U.S., Europe, and Asia. They disrupted how global business operated by saving major institutions and companies massive amounts of travel time and money.
In 2007, Zabetian created Conference Rental USA, which benefited global businesses similarly, and leased high-tech equipment for conferences. His first client was the 2009 North American Leaders Summit, providing interpreter infrastructure services for the U.S. President Barack Obama, Stephen Harper of Canada, and Felipe Calderon of Mexico. Zabetian grew a reputation that continued to attract blue ribbon clients on every continent.
In 2016, Fardad also co-founded AVAtronics, a Swiss technology company that focuses on active noise canceling technology with applications in headphones, smart speakers, conferencing, and smart TVs.
Only one year later, Zabetian married the best of conference technology with the talent of highly skilled interpreters and created KUDO.
The cloud-based video conference platform reinvents multilingual meetings and gives clients access to a network of thousands professional interpreters who specialize in 100+ languages (sign language included). His latest creation, KUDO Marketplace, launched in 2021 and further simplified the scheduling process for clients wishing to book interpreters.
His mission is to break language barriers, and truly connect people worldwide. “When businesses, thought leaders, innovators, and creatives are able to develop ideas through collaboration, true progress happens,” he explains. “I am passionate about removing language blockages so that all businesses can attain their highest potential by increasing their global reach and creating limitless collaboration opportunities”
KUDO’s growth in 2020 was significant, “The usage of virtual meeting technology during the pandemic catapulted us into a very high growth mode. Our team of 10 became 100 in 9 months, what started as 20 meetings a month ballooned to 1000s, and we went from over 2 million usage minutes a week to 4 million a day” Zabetian explains.
Zabetian is inspired by being surrounded by talented and accomplished people and feels deep satisfaction in building teams. He adds, “We took the meeting experience beyond the room and are connecting business and people in a truly borderless fashion, without language or any geographic constraints. We are creating a movement that resonates with people, and they want to be part of it. It was going to happen. Someone had to do it.”
In his spare time, Zabetian finds plenty of time for his young family. Voraciously interested in learning, he was so inspired by enrolling his two young children into the School of Rock, that he started to study music. He is also an active member of Young Presidents Organization (YPO), where he learns and share amongst 28,000 chief executives in over 130 countries.
Zabetian speaks three languages: English, Farsi, and some German, and is learning to play his classic rock favorites between conference calls on his new electric guitar.
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