How many people started a podcast in quarantine? You can rest assure there is far more competition to get a new podcast noticed than there was before. Even if you’re hosting on a great site and have a small audience, you’ll have to really take your content to the next level if you want people to tune in. Podcasts are just one form of social media currency you can offer viewers. They can amplify the voice of a business, transform a brand from something static into something personable, and give you a way to offer content that feels more genuine and relatable, even if it’s highly informative or educational. You can get new listeners without writing obnoxious ads or constantly trying to self-promote. Here are a few ideas to get you started.
Write an Educational Series
Podcasts are one way that people can passively learn something new. There are also blog posts, which can be bookmarked, saved and shared online. The best way to get people engaged in a subject is to write about it in a way that is conversational and relevant. Create listicles, make infographics and include Pinterest-worthy graphics that inspire interaction. A series of posts related to your current podcast will also give you a great way to plug your most recent episodes. You shouldn’t make it the focal point, though. Simply tie it into the intro or conclusion by saying something like, “we touched upon this in the most recent episode of our podcast,” or “if you want to hear more about this in depth, you can check out our podcast”.
Stay Active on Social Media
Successful podcasts have a community behind them; their creators and audience interact and share ideas, hold meaningful conversations and establish real connections. Leverage social media to find others in your niche and reach out. Good speakers are even better listeners; lead by example and become actively plugged in to other podcasters’ channels, and not just because you’re hoping to lead visitors to your channel. You should, however, be actively posting online at least three times a week. You don’t need to create anything revolutionary; you just have to be authentic. You’ll know what’s best to post by researching people with larger followings. Take inspiration from their accounts, but put your own spin on it. Remember that the goal is to be engaging, not intrusive.
Start Publishing Your Podcasts as Blog Posts
Converting podcast content into a blog post can be great for SEO. Your episodes will rank higher in search results if there is high-quality written material accompanying it. You can easily build a blog centered around your podcast’s niche and gain more followers through search results and social media promotions. If you’re not sure how to begin optimizing your web content for search engines, consider hiring an SEO freelancer. You can find one whose services match your budget and collaborate to reach short-term objectives and long-term goals for your brand. SEO experts are professionals who act with confidence and experience; they know what it takes to get noticed, and they help create a personalized strategy that gets your content seen by the people who will enjoy it the most.
Build Credibility with Guest Posts
Host other podcasters and find a platform on high-ranking sites by pitching posts to blogs in your market. This helps you establish a strong reputation through your own voice by demonstrating your knowledge. Guest posts are also one of the most common and easiest ways to drive new traffic to your blog while building strong inbound links. You should also strive to provide opportunity just as much as you seek it; this reinforces the sense of community and commitment to your subject that an audience will admire.
