Podcasts are strong web assets any brand can use to grow its online business. Not only that it helps build brand awareness, but it also helps in getting new visitors and potential customers.
A podcast is uniquely made to tap on influencers, content creators, and influencers in different industries.
This is good news for young startups and professionals building up their brands, as they can use podcasts to their advantage to further their reach and growth online.
One creative way to leverage podcasts is by using them as part of a link building campaign. Do it yourself or hire a link building company with high-quality services for enterprise brands and SEO agencies.
So, here are five actionable tips to get backlinks using podcasts.
- Invite Influencers With Websites For Your Episodes
One of the easiest ways to leverage podcasts is to use them as a linkbait for influencers with their own websites — whether their own sites or their online business.
Start your own podcast in your industry.
If you think that you can’t compete against other mainstream podcasts, you’re missing out on so many opportunities. The truth is there are still unique angles and stories you can only provide for a target audience.
Make a list of all available podcasts in your space. You can list down niche topics within the core discussion of each podcast so you would know what angles are missing — which would help you differentiate yours when you start one.
Have a creative name on it. It’s good to make your podcast remarkable in its title upfront.
The key to starting a podcast is just to start. Then, let your current audience (social followers, email subscribers, existing customers, etc..) know that you have new podcast content for them.
When thinking of topics for your podcast episodes, it is best to reverse engineer who is the people you’d like to interview with, assuming you want to publish an interview-type of the podcast (where the topic revolves around the expertise and expertise of the guest).
Make a list of all thought-leaders, influencers, and content creators you want to interview for your podcasts. Then, create a column (if it’s a spreadsheet) for the topics these people are capable of sharing with your audience.
Check if they have their own websites or blogs where they’ll have an opportunity to link to your podcast episode.
Using this approach, the way to get backlinks is to publish the podcast episode as an article on your blog — with transcript and footnotes.
Not all of your podcast episodes will strike the cord, but some may be found to be highly valuable from the eyes of your intended audience.
Promote your podcast episodes across your social media platforms, email lists, and other channels where you have control of (in terms of acquired lists of the audience).
- Be A Guest For Podcasts
Being a guest for other people’s shows brings many benefits for your personal brand or online business. It gets not just exposure but opportunities for you to build authority in your space and gain a significant number of followers for your site.
There are many podcasts in your space but look for ones that feature thought leaders, even upcoming practitioners in the industry.
You also have to check if the podcast is hosted or published on a website. See if their episodes have transcript formats in articles with links to each website mentioned in the episodes.
This would help you assure that you would have backlinks from podcast articles if you ever got an interview opportunity.
When doing the prospecting part for podcast guesting opportunities, you can use Google search with advanced search operators.
You can have variations of these search queries:
- inurl:”podcast” “TOPIC”
- intitle:”podcast” “TOPIC”
- “podcast” “INDUSTRY”
Make a list of potential podcast guestings along with contact information for outreach.
Reach out to podcast hosts whenever email addresses are available. Offer topics you think you can discuss on their shows — this includes your industry expertise and experience that will serve as your social proof.
The more you build credibility to them and show the value of your topics and how they would resonate with their audience, the higher your likelihood of getting them to put on their podcasts.
Once you get the interview opportunity and publish the episode, promote it to your own networks — email lists, social media followings, and other business lists you may have.
- Turn Transcripts Into Guest Posts
There are podcast episodes that may have been published on several podcast platforms, but only a few have their individual transcripts on hosted blogs.
As such, there are missing opportunities that you can turn into reusable content pieces.
You can repurpose unpublished transcripts of podcast episodes as guest posts on other people’s blogs.
This would reduce the cost of writing the guest post yourself or with your writer, as you would simply have to rewrite or reformat transcripts to make sure it’s neatly written.
Go back to your podcast episodes and see which ones aren’t published yet on your blog. Have a writer with you to rewrite those transcripts. Name the article and include it as your suggested topic when reaching out to publishers for guest posts.
Podcasting Is A New Linkable Asset
Many marketers are always tuned to big comprehensive guides as linkable assets, much more with interactive infographics.
They miss out on opportunities awaiting podcasting. Its benefits in bringing additional exposure for the brand, more backlinks for your website, and an increase in direct and search traffic for keywords to target are all outstanding.
