Creating podcast videos has become a popular trend these days ever since Joe Rogan’s show was acquired for $100 million by Spotify. One of the reasons for his success is that he creates video versions of his podcasts and publishes them on YouTube. This helps him reach a wider audience on not just YouTube’s social media side, but also on YouTube music’s side. YouTube ranks as the second most popular social media platform according to Cyber Crew in the UK.
But just simply creating a video and posting it on the network won’t get you top results. In order to generate more views, you should create the right types of videos and promote them strategically…
I have shared my top tips for doing this below…
Post clips of the video:
You should post the whole podcast on YouTube so the entire thing is there. But along with that, you should post clips that are around a couple of minutes long. As people prefer watching short videos that are around 2 minutes. These short videos will convince them that the content in your podcast is good. They will get them to watch the rest.
So, after you upload the entire video, make sure you take a video editor and cut down them into several short bits.
Optimize for SEO:
When you pick the clips, make sure to only choose topics with high search volume. As YouTube isn’t just a social network, it is also a search engine where people come to look for videos. So, if you optimize the video descriptions and titles with those keywords, your chances of ranking will go up and you’ll drive more views.
Optimized YouTube videos also rank on Google, so this will help you reach a larger audience.
If you want to go the extra step, I recommend that you base your podcasts on topics that have search volume. This will ensure that the entire video ranks well and drives more views.
Create attractive thumbnails:
When people search for videos on YouTube, they will see the title along with the thumbnail. Therefore, if your thumbnail standouts from the competition, you will generate eyeballs. And if your thumbnail is persuasive, you will get more people to click the play button and watch the video.
So, create unique appearing thumbnails that will attract attention. For this, you can add photos and colors, and other overlay elements. To generate curiosity you can add the title of the video or some other text that describes the contents of the video.
Creating thumbnails can seem like a complicated step, but it is actually very easy these days as there are tools like background removers and online photo editors that quicken the process.
Create top-quality videos:
The better the quality of the videos you create, the more the number of people who will watch it fully. People can watch top-quality videos on YouTube. They want to have the best experience. If your videos aren’t up to the mark people will abandon them and look for something better. So, make sure you use a good quality video camera and video editor to create your videos.
If possible, hire someone to record your podcast videos or set up a studio with several cameras like Pro Motion Hire. This will help you set up a much better experience. Your videos should look good on both desktop and mobile.
Brand your videos:
Make sure you place an emphasis on branding your videos. You should display your logo, podcast name, and your name on your videos. Do this at the beginning and the end and add your logo to the entire clip (in a corner). This is because people will recognize your podcast when they see it on other networks because of this branding and they will be more likely to watch it. Also, people who watched your videos elsewhere will recognize it on YouTube and watch it there.
Another benefit of branding your videos is that if anyone republishes and viewers watch it, they will know that it is yours and they will come down to check out your channel.
It will also prevent people from stealing your content and pawning it off as their own.
Get influencers to republish:
To ensure your videos get republished, make sure you actively promote them. Reach out to top influencers and ask them to publish your content. If they ask for sponsorship and it is reasonably priced you should provide it. This will help you drive more views and grow your channel quicker. Provide them with keywords for the videos as you want them to rank too.
Conclusion:
This is how you create powerful podcast videos for YouTube. Make sure you follow all these tips.
