Video marketing is an excellent addition to the promotion toolbox of any business. While it might take time to learn how to transition your marketing to video production, it’s a valuable and versatile tool in the long run. Videos convey your company’s values, and establish your brand on a wider scale.
Here are a few reasons why you should try video marketing for your next ad campaign.
1. Video Boosts Sales
Videos can help your business make more money. Adding a product video on your business’s landing page can boost conversions by 80%. It can also increase your sales.
Research shows that 74% of users who watched a video explaining how a product is used subsequently bought it. This shouldn’t be surprising because vision is our most dominant sense. Most of the information we accept as real is visual. Also, considering that photos on their own can increase engagement significantly, videos can do even more when combined with sound and editing.
2. Videos Build Trust
Trust is the foundation of successful sales. The new era of marketing calls for a focus on ignition of trust in the people who are marketing and spreading your content. It’s not just about how good your content is or how much traffic you are receiving; your entire business needs to build trust and create lasting relationships.
Videos achieve all of the goals stated above. Content shared through video is engaging and ignites emotions. By taking advantage of this, YouTubers have become influential social media figures who can help you promote your brand. There are also experienced companies such as Vidico that specialize in creating marketing content when you need it most.
Some customers are skeptical about products and services they see on the internet, so you need to quickly gain confidence. Video marketing makes your company seem more professional, and therefore more trustworthy.
3. Videos Optimize Your Website
One of the best things about videos is that they increase the time visitors spend on your site. Prolonged exposure shows search engines that your site has good content. Your website is then rewarded with whopping statistics. Research shows that you are 53 times more likely to show up first on search engines if you have videos on your website. Since Google also owns YouTube, your video content is also expected to improve your SEO ranking.
Make sure you optimize your content on YouTube. Use exciting titles and descriptions; include backlinks to your website, goods, and services. These steps will give your prospective clients a way to reach your business.
4. Videos Are Appealing To Mobile Users
90% of smartphone owners watch videos on their mobiles, causing mobile video views to increase by over 223 percent. The number of smartphone users is growing, so you can only expect your video audience to grow bigger in the near future.
Because smartphones are more personal devices compared to TVs and PCs, viewers feel more connected to the brands and individuals they watch on their phones. Advertisers should take advantage of this and be more sensitive to the personal experience they offer their consumers.
5. Videos Engage Even Lazy Buyers
Life is too busy to read through long product descriptions or dig deep into services offered. For this reason, videos are a great alternative in marketing because they are easy to consume. They easily capture the attention of a broad audience.
Undoubtedly, video advertising is an affordable and widespread means of marketing. It combines creativity, knowledge, and entertainment to capture the attention of prospective buyers in the most effective way.