Maisa Benatti, a fashion-tech product leader and the CEO of AIUTA, a B2B deep-tech company rebuilding fashion commerce by replacing traditional photoshoots with AI-powered visual infrastructure joins eCommerce Radio.
Listen to host Eric Dye & guest Maisa Benatti discuss the following:
- Could you start by telling us about your background and career journey, and how your experience at companies like Farfetch and Amazon Fashion eventually led you to become CEO of AIUTA?
- There are many companies exploring AI in fashion today. What makes AIUTA different from other solutions on the market, and what do you see as your main competitive advantages?
- Could you walk us through AIUTA’s main products, such as Virtual Try-On and AI Studio, and explain how retailers are using them in practice?k
- Looking ahead, how do you see the fashion technology landscape evolving over the next few years, and how do you expect retailers to integrate AI into their e-commerce strategies?
- What are your key priorities for AIUTA moving forward, and what role do you hope the company will play in shaping the future of digital fashion and online shopping?
Maisa Benatti is a fashion-tech product leader and the CEO of AIUTA, a B2B deep-tech company rebuilding fashion commerce by replacing traditional photoshoots with AI-powered visual infrastructure.
At AIUTA, Maisa leads the development of an enterprise platform that enables brands to generate studio-quality imagery, on-model visuals, video, virtual try-on, and personalized visual content at scale. By treating visuals as infrastructure rather than a marketing asset, AIUTA allows brands to create and deploy realistic fashion imagery across channels through API-driven workflows.
Originally from Brazil, Maisa entered fashion as an entrepreneur rather than a designer. After studying International Relations and Economics, she pivoted toward fashion to build a business and later earned a Master’s degree in Fashion with a specialization in Technology in Portugal, focusing on how emerging technologies could reshape the industry. She began her career at Farfetch in customer excellence before moving into product management roles focused on personalization, size and fit, and AI-driven visual systems, including work related to generative AI initiatives. She later joined Amazon Fashion, where she led generative AI projects focused on personalization and returns reduction.
Website: https://www.aiuta.com
Social Media Links:
Linkedin: https://www.linkedin.com/company/aiuta-inc
Instagram: https://www.instagram.com/aiutacom
X: https://x.com/AiutaCom
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