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Ken Rutsky an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience joins Enterprise Radio. Ken is the author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements”.
Listen to host Eric Dye & guest Ken Rutsky discuss the following:
- What’s today’s market reality that’s creating new challenges for business-to-business sales and marketing professionals?
- Explain why businesses need to move from diagnostic selling to authority-driven selling?
- How can marketers better relate their value to customers?
- What’s the importance for B2B companies behind telling their Viewpoint story?
- How do companies move from a Flashmob to a Parade to a Movement?
Ken Rutsky is an author, blogger, keynote speaker, and B2B marketing consultant with over 30 years of industry experience. A renowned specialist in achieving and growing market leadership, he has advised a range of B2B companies, including Cisco, FireEye, Lee Hecht Harrison, and such venture capital funded high-growth startups as Jumio and Skyhigh Networks. His new book is Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades, and Ignite Movements.
Website: kenrutsky.com | Launchingtoleading.com
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