Nonprofits continue to face uncertainty and the impacts of the pandemic. Because of this, 66% of volunteers have stopped dedicating their time to charities.
However, many nonprofits are seeing an upward trend with online activities. Marketers are adapting to a shift in digital engagement and unique fundraising tactics. As a result, many of these organizations are increasing their resilience due to a digital-centric approach toward fundraising.
Of course, many nonprofits will have to continue to adapt. Prioritizing their operations enables them to win over the hearts and minds of their supporters and bring in more donations.
The best way to thrive going into 2022 is to move forward with a few of these nonprofit trends. Employing one or all of them can guarantee a more successful year.
Host a Hybrid Campaign Event
The combination of in-person and online gatherings enables nonprofits to extend their reach and ease access through social events on the internet. Hybrid events allow many organizations to embrace this and see it as the new norm.
To implement more hybrid campaigns in 2022, focus on providing value for all in-person and online attendees. You want to be sure there is something for everyone participating in your event.
Livestreaming alone may not be enough to keep virtual participants fully engaged. The objective is to convert your supporters into passionate individuals and long-term donors. Consider designing your hybrid event with unique attributes tailored to in-person and virtual attendees so everyone feels included.
For example, the in-person crowd could have a break session, live entertainment and drinks during the reception. Meanwhile, remote participants can enjoy exclusive content, virtual hub meetings and the ability to watch replays of main events.
Attract Supporters Through Peer-to-Peer Fundraising
If you haven’t organized a peer-to-peer fundraising event, this is one trend you shouldn’t avoid overlooking in 2022. This involves volunteers raising money on behalf of the nonprofit through personalized campaigns.
These campaigns are a great way to boost fundraising since we live and breathe digital technology. Volunteers can create content to attract more loyal fans in hopes of supporting a good cause. It also allows them to promote campaigns through special events such as birthdays, weddings and more.
While peer-to-peer fundraising takes a hands-off approach with volunteers doing most of the work, you can still step in to support them. One way to encourage your supporters is to create a webpage dedicated to:
You could also incorporate some friendly competition on the website to boost more engagement.
Enhance Marketing Efforts With Video Content
Research shows that people are more likely to donate when exposed to online video ads. How can you benefit from this? Nonprofits should start using video to enhance their marketing and campaign efforts.
Many organizations like the Children’s Miracle Network Hospitals have successfully generated millions of donations through livestreams. Your organization can become part of these successes with the proper use of tools, background and lighting.
Technology shouldn’t be a total replacement for social interactions between volunteers. However, it certainly can improve the way nonprofits operate and do good for the community.
Make More Informed Funding Decisions With Data
No matter what type of organization you have, you must earn the trust of your stakeholders. This means creating transparency between the decisions your nonprofit makes and how you spend your funds.
The best way to present this information is with data-informed decisions. These are some of the top trends in nonprofits that you should consider in 2022.
Salesforce recently partnered with Amazon Web Services to give organizations the ability to manage information with data warehouses. Before this partnership, storage solutions were outside the customer relationship management (CRM).
However, Amazon S3 (Amazon Simple Storage Solutions) allows you to integrate data with your CRM. Furthermore, Salesforce Private Connect will enable nonprofits to run their businesses more efficiently.
With this new partnership, nonprofits can analyze their data better through dashboards. Additionally, the fundraising solution of Salesforce Elevate provides further enhancements for recurring donations and additional insights.
Incorporate a Non-Cash Gift Strategy
Cash donations are vitally important for nonprofits. However, if you accept cash-only contributions, you could be setting limitations to how much your donors can give. You can empower your biggest supporters by enabling them to make a non-cash donation through stocks, bonds, annuities and more.
Allowing your organization to seek these different assets can have a positive impact. Building a successful non-cash gift strategy requires expert guidance. This strategy will involve consulting with your legal team to help you develop a policy that supports these types of donations.
This strategy requires an upfront investment for your company but can pay off in the long run. Take a long-term view and consider it a way to encourage donations well into the future.
Leverage Fundraising for 2022
These are just a few innovative ways nonprofits are enhancing their fundraising efforts. Incorporate these strategies and see how tremendous they can be for your organization.
The key to successful fundraising is always to find creative solutions and watch for emerging trends. Additionally, you want to ensure your team has the resources they need to achieve their goals. These moves can make 2022 a successful year for your nonprofit organization.
