Embedded analytics is gaining ground in business, and is also expected to grow at a yearly rate of 14% until it reaches $52 billion in 2023. If you’re considering incorporating it in your business but you’re not sure how or why? This post will help you understand.
Embedded analytics refers to the use of analytic and reporting capabilities in business applications like ERP and CRM. While they can be within or outside business applications, they should offer a seamless operation by users.
Embedded analytics integrates dashboards and visualization makes business intelligence and data analysis easier. It gives employees relevant insights and relevant data needed for their jobs.
Here’s what you can do with embedded analytics
Visualization helps you interpret data and gain business insights easier. Visualization can help you connect better with your clients by embedding dashboards in your reports and blog posts to help people clearly understand the content, message, and data behind your post and the conclusion you reached.
Visualization also improves your content, data, and message credibility.
Embedded analytics offers your clients and customers the necessary tools to analyze data when the need arises. For instance, Salesforce is an embedded analytics tool that uses predictive and prescriptive analytics to observe trends that support the right decision-making within a singular application.
Whether you aim to engage your existing leads, follow up on old leads, or prioritize massive sales leads, embedded analytics allow you to answer questions using the data available on the tool.
With technological innovation, people need to consume data as they move. Platforms such as Tableau offer mobile-friendly dashboards. You can use visual, dynamic elements to supplement your mobile applications and get the best from your information when you need it.
You need an analytical solution that allows you to control your design, icons, palette, and dashboard designs. When you use embedded analytics, you can explore visuals that showcase your brand and inform your user.
Tableau is one of the best end-to-end visual platforms that you can embed into your application to offer your users a customized experience. You can also operate functionality not originally ingrained in Tableau.
Best embedded analytics allows you to face your daily business problems effectively, as they give you the necessary tools to represent and understand your data better.
You can use embedded analytics to improve the content, support data culture, and boost customer satisfaction.
While offering analytics and its benefits to your customers, your business also has a lot to enjoy.
CRM systems and knowledge bases hold priceless information about most likely clients for business, patterns of customer behavior, and technologies that employees and customers love.
When you embed dashboards like net promoter score, you can track metrics, complete projects, and interact with customers. It allows you to leverage resources necessary for allocating resources, carrying out tasks, and charting the course for customer engagement by making relevant content available.
