Growing Direct-To-Consumer Marketing with Kaivan Dave
Listen to host Eric Dye & guest Kaivan Dave discuss the following:
- What’s your backstory and how did you get started in Direct-to-consumer?
- Why is every brand trying to go Direct to consumer?
- What are your thoughts on social media? Why is it important?
- Tell me little about your show called Staying Uncomfortable?
- Any tips or tricks for our listeners?
Kaivan Dave is a Direct to Consumer marketing expert, consultant, and a speaker. He nourishes brands by providing them with healthy nutrients they need to grow into big, strong corporations that make the people who hired him very healthy and happy that they found him.
At Lifes2Good Kaivan was responsible for quadrupling their revenue and growing their Direct-to-Consumer business. During his time at Lifes2Good, he was the Director of the E-commerce, and he grew his team from a one-man show to an in-house agency. His creative vision and expertise allowed the entire company (every brand under the Lifes2Good label) to benefit from his new strategic direction. Lifes2Good, brand Viviscal was recently sold to Church & Dwight for a reported €150m.
After his departure from Lifes2Good, he Joined RXBAR and within three months he was able to break the company’s D2C sales record in Jan 2017.
In June 2017, Kaivan’s pursued his American Dream one more time with starting his own dream projects.
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